Blog

Preparing for Small Business Saturday

Posted by Nick Pizzolato on Mon, Nov 14, 2016 @ 02:54 PM

As the holiday season approaches, local businesses look to prepare themselves for the the influx of customers. This means that as a business owner you need to spend more time building a marketing strategy and creating advertising opportunities to share your message with proposed customers. These next six weeks are your business’s last stand in creating a profitable year, so focus on a plan that will create name recognition and increase sales.

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Tags: Small Business, Wicked Local

Throwback Thursday: The Mayflower II

Posted by Nick Pizzolato on Thu, Nov 10, 2016 @ 02:02 PM

A few weeks ago, The Mayflower II, a replica of the original Mayflower that is usually docked in Plymouth, Massachusetts, set sail to Mystic, Connecticut. Normally it stays there through the winter months, so that craftsmen can give it a proper winter makeover. Here’s an older picture of the Mayflower II being escorted from Plymouth.

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Tags: Wicked Local, Throwback Thursday

News: The End of Vine and What Your Business Can Learn

Posted by Nick Pizzolato on Tue, Nov 08, 2016 @ 12:59 PM

Last week, Twitter announced that it would be shuttering its six-second video platform, Vine. While the community for Vine was small, its audience was dedicated and had launched a few of its stars into the pop-culture spotlight. When it launched, it was innovative and spurred other apps to follow suit, but it collapsed because it wasn’t able to stay competitive. Even if your business didn’t have a presence on Vine, its closure can be a lesson for you as social media evolves.

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Tags: Wicked Local, News & Trends

7 Facts About Small Businesses

Posted by Nick Pizzolato on Mon, Nov 07, 2016 @ 01:03 PM

In many of our communities, small businesses are the backbone of the local economy. They are the stores that know customers by their name and help their neighbors find solutions to any question they may have. Here are seven facts about small businesses that you may not know.

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Tags: Small Business, Wicked Local

Throwback Thursday: Classic Businesses in Quincy

Posted by Nick Pizzolato on Thu, Nov 03, 2016 @ 01:42 PM

One of my favorite things about going back and looking at old photos of cities and towns in Massachusetts is that although fashion, styles, and trends may change, business districts remain the same. It’s not unusual to find out a photo that shows popular business from the past and discover that a current store still thrives there.

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Tags: Wicked Local, Throwback Thursday

October Blog Rewind: Engaging Your Customers

Posted by Nick Pizzolato on Mon, Oct 31, 2016 @ 10:56 AM

In October, the Wicked Local Media Solutions Blog shared strategies for your business to use to take an active role in engaging with customers. Whether you focus your marketing on creating a social media buzz with a hashtag campaign, invest time in creating videos that will connect with the user, or find the right music to play in your store; your goal is to always find ways to connect and engage consumers.

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Tags: Small Business, Wicked Local

Throwback Thursday: The 2nd Annual Best Years Expo

Posted by Nick Pizzolato on Thu, Oct 27, 2016 @ 02:46 PM

This Saturday, Wicked Local’s 2nd Annual Best Years Expo, presented by Steward Health Care returns to Gillette Stadium. Last year, more than 5,000 people took part in an event that introduced men and women in their 50s, 60s, and 70s to local businesses and agencies that provided them with resources and information for the next stage of their life. Our special guest in 2015 was the legendary actor, producer, writer, and director, Henry Winkler. Our 2016 entertainment and guest speaker line-up is one not to be missed either.

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Tags: Wicked Local, Throwback Thursday

The Case for Using Infographics

Posted by Nick Pizzolato on Wed, Oct 26, 2016 @ 01:32 PM

One of the hottest and most successful trends in marketing strategy is creating infographics that engage with your customers. An infographic can help introduce your brand to consumers and provide a fun and informative reasons for why they should use your business. Check out these five reasons why your business should explore using infographics.

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Tags: Wicked Local, Infographic

Building a Great Hashtag

Posted by Nick Pizzolato on Tue, Oct 25, 2016 @ 11:37 AM

In the 21st century, marketing your business on social media isn’t something you should think about doing, it’s something you must do. Growing your audience and engagement through social tools like Twitter, Facebook, Instagram, and others help build your brand recognition and also increase your opportunity to convert strangers into followers and then into customers.

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Tags: Social Media, Wicked Local

Learning the Lingo: A/B Testing

Posted by Nick Pizzolato on Mon, Oct 24, 2016 @ 01:38 PM

Finding ways to have customers engage with your business can be tricky. It’s a constant balancing act to find the words and promotions that connect with consumers and encourage them to choose your store. But, you shouldn’t guess at what the formula is to create engagement. It takes a steady plan with a lot of options available to help you build a winning equation. A/B testing helps you find the best way to reach and connect with your audience.

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Tags: Small Business, Wicked Local, Learning the Lingo