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Throwback Thursday: New Bedford Waterfront

Posted by Nick Pizzolato on Thu, Mar 09, 2017 @ 01:08 PM

New Bedford, Massachusetts is one of the oldest and most historic merchant cities in the country. For generations, fishermen and sailors have traveled from the protected shores of Buzzards Bay and into the heart of the sea to make their living. The city has also played an important role in international trade dating back to the 1700s. Today, New Bedford is still the home port for merchant and fishing vessels, and a destination for tourists who want to learn about the city’s rich history.

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Tags: Wicked Local, Throwback Thursday

Learning the Lingo: Augmented Reality

Posted by Nick Pizzolato on Wed, Mar 08, 2017 @ 01:10 PM

Every day, consumers are introduced to new ways to engage with the businesses that serve them. From ordering pizza with a text message, to virtually trying on a pair glasses, digital tools are making it easier for small and large brands to cater to their customers.

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Tags: Wicked Local, Learning the Lingo

5 Tips for Running an Email Marketing Campaign

Posted by Nick Pizzolato on Mon, Mar 06, 2017 @ 01:45 PM

Here are some ideas for running an email marketing campaign for your business. Read More

Tags: Wicked Local, Email Marketing

Throwback Thursday: A Knitting Factory in Newton

Posted by Nick Pizzolato on Thu, Mar 02, 2017 @ 11:19 AM

In 1922, George Earnshaw, born in West Roxbury, moved the Earnshaw Knitting Mill from Chicago, IL to Newton, MA. At its peak, his textile mill employed more than 1,000 people who designed and manufactured a children’s clothing line, called Vanta, that didn’t require pins or buttons when worn.

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Tags: Wicked Local, Throwback Thursday

February Blog Rewind: Getting Involved with Customers

Posted by Nick Pizzolato on Wed, Mar 01, 2017 @ 10:57 AM

In February, the Wicked Local Media Solutions blog focused on ways to help connect your business with customers, both old and new. While polls were open for the Readers Choice Awards, we offered suggestions you could use to help promote your brand to win an award. For those business owners looking to attract new customers, an OnTarget Display Advertising campaign is a great opportunity to have your digital ads engage with consumers.

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Tags: Wicked Local

Why Become a Paperless Business?

Posted by Nick Pizzolato on Mon, Feb 27, 2017 @ 11:44 AM

Consider how many ways your business uses computers so it can run effectively. Inventory and sales are monitored by the same system. You might keep track of payroll through a computer or communicate with vendors through email. These automations help your business operate smoothly, but it also lowers your dependence on paper.

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Tags: Small Business, Wicked Local

Keeping Your Biz OnTarget

Posted by Nick Pizzolato on Fri, Feb 24, 2017 @ 12:50 PM

Learn more about how OnTarget Display Advertising works.

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Tags: Wicked Local

Throwback Thursday: Carriage Building in Newton

Posted by Nick Pizzolato on Thu, Feb 23, 2017 @ 01:38 PM

This carriage maker in Newton was, most likely, a very popular stop for residents and business owners in the greater Boston area. Without access to roadside assistance or spare tires, people needed to make sure their horses and their carriages were in great shape before taking on any long distance trek.

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Tags: Throwback Thursday

Learning the Lingo: The Internet of Things

Posted by Nick Pizzolato on Wed, Feb 22, 2017 @ 07:00 AM

Every year, digital marketing strategies seem to advance at lightning speeds. As fast as technology evolves, so do the opportunities to introduce your business to consumers.

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Tags: Wicked Local, Learning the Lingo

Creating a Direct Email Campaign

Posted by Nick Pizzolato on Tue, Feb 21, 2017 @ 11:35 AM

Direct email marketing offers business owners the opportunity to find new customers through an email message. This strategy is intended to raise consumer awareness and make it as easy as possible for sales leads to become customers.

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Tags: Wicked Local, Email Marketing