Blog

October Blog Rewind: Engaging Your Customers

Posted by Nick Pizzolato on Mon, Oct 31, 2016 @ 10:56 AM

In October, the Wicked Local Media Solutions Blog shared strategies for your business to use to take an active role in engaging with customers. Whether you focus your marketing on creating a social media buzz with a hashtag campaign, invest time in creating videos that will connect with the user, or find the right music to play in your store; your goal is to always find ways to connect and engage consumers.

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Tags: Small Business, Wicked Local

Throwback Thursday: The 2nd Annual Best Years Expo

Posted by Nick Pizzolato on Thu, Oct 27, 2016 @ 02:46 PM

This Saturday, Wicked Local’s 2nd Annual Best Years Expo, presented by Steward Health Care returns to Gillette Stadium. Last year, more than 5,000 people took part in an event that introduced men and women in their 50s, 60s, and 70s to local businesses and agencies that provided them with resources and information for the next stage of their life. Our special guest in 2015 was the legendary actor, producer, writer, and director, Henry Winkler. Our 2016 entertainment and guest speaker line-up is one not to be missed either.

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Tags: Wicked Local, Throwback Thursday

The Case for Using Infographics

Posted by Nick Pizzolato on Wed, Oct 26, 2016 @ 01:32 PM

One of the hottest and most successful trends in marketing strategy is creating infographics that engage with your customers. An infographic can help introduce your brand to consumers and provide a fun and informative reasons for why they should use your business. Check out these five reasons why your business should explore using infographics.

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Tags: Wicked Local, Infographic

Building a Great Hashtag

Posted by Nick Pizzolato on Tue, Oct 25, 2016 @ 11:37 AM

In the 21st century, marketing your business on social media isn’t something you should think about doing, it’s something you must do. Growing your audience and engagement through social tools like Twitter, Facebook, Instagram, and others help build your brand recognition and also increase your opportunity to convert strangers into followers and then into customers.

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Tags: Social Media, Wicked Local

Learning the Lingo: A/B Testing

Posted by Nick Pizzolato on Mon, Oct 24, 2016 @ 01:38 PM

Finding ways to have customers engage with your business can be tricky. It’s a constant balancing act to find the words and promotions that connect with consumers and encourage them to choose your store. But, you shouldn’t guess at what the formula is to create engagement. It takes a steady plan with a lot of options available to help you build a winning equation. A/B testing helps you find the best way to reach and connect with your audience.

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Tags: Small Business, Wicked Local, Learning the Lingo

Throwback Thursday: The Cranberry Harvest

Posted by Nick Pizzolato on Thu, Oct 20, 2016 @ 12:22 PM

One of the oldest and most successful industries in Massachusetts is the cranberry industry. The tart berry, known best for its juice and as a fixture on the Thanksgiving table, has been farmed in bogs on the cape and on the south coast since settlers first arrived to the area. Here is a group of farmers collecting cranberries the old way, before technology made their job easier, and prettier.

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Tags: Wicked Local, Throwback Thursday

Social Media Stats That Every Business Can Use

Posted by Nick Pizzolato on Tue, Oct 18, 2016 @ 02:44 PM

Social media marketing should be a part of every business owner's advertising strategy. Here are five facts about social media you can use to engage with your customers.

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The 2nd Annual Best Years Expo

Posted by Nick Pizzolato on Mon, Oct 17, 2016 @ 02:00 PM

Last year, more than 5,000 men and women in their 50s, 60s, and 70s attended Wicked Local’s Best Years Expo, an event designed to provide resources and information to baby boomers as they approach the next step in their lives. This year, the Best Years Expo is back and promises to be just as informative, accessible, and fun. Sponsored by Steward Health Care, the Expo will again bring together local businesses and customers on Saturday, October 29th.

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Tags: Wicked Local, live event

Building Brand Loyalty

Posted by Nick Pizzolato on Wed, Oct 12, 2016 @ 02:54 PM

As a business owner, brand loyalty is how you build a loyal following. You want every customer who spends money on your products or services to be a return customer. You want them to feel comfortable coming to you in case of an emergency or if they just feel like shopping. Creating a relationship with your audience requires dedication, but it also creates a strong bond between consumer and business. Here are three ideas to help you strengthen brand loyalty

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Tags: Small Business, Wicked Local, Customer Engagement

Preparing your Business for a Specific Demographic at Events

Posted by Nick Pizzolato on Tue, Oct 11, 2016 @ 02:57 PM

Attending events and business expos are an excellent tool to meet with customers and partake in face-to-face marketing. But not every event is the same. They have different audiences and attract a variety of demographics. Although your business may offer products and services for men and women of any age, you can’t attend every event with the same sales plan. Your featured items and sales pitches must relate to the specific audience.

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Tags: Small Business, Wicked Local, live event