Preparing your Business for a Specific Demographic at Events

Posted by Nick Pizzolato on Tue, Oct 11, 2016 @ 02:57 PM

Attending events and business expos are an excellent tool to meet with customers and partake in face-to-face marketing. But not every event is the same. They have different audiences and attract a variety of demographics. Although your business may offer products and services for men and women of any age, you can’t attend every event with the same sales plan. Your featured items and sales pitches must relate to the specific audience.

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Tags: Small Business, Wicked Local, live event

Six Facts About Advertising with Video

Posted by Nick Pizzolato on Mon, Oct 10, 2016 @ 02:15 PM

Creating a video marketing message has never been easier. High quality cameras can fit in the palm of your hand and are now a part of any smart phone or tablet. Using videos in your email and social media marketing campagins help build consumer awareness and can lead to more sales conversions. Here are six reasons why using videos will help your business.

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Tags: Small Business, Wicked Local, Video, Infographic

Throwback Thursday: Preparing for Class at Wicked Local U

Posted by Nick Pizzolato on Thu, Oct 06, 2016 @ 11:39 AM

As young students, we saw going to school as a chore. In elementary school we were bummed out by homework and at the start of high school we feared the pop quiz. But at some point, we all found a class we could understand and even find fun. Whether it be math, shop, history, literature, or a science course, there was usually a topic that would excite an individual and encourage them to expand their mind. This college classroom is full of students who are deeply invested in what seems to be a very serious class.

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Tags: Wicked Local, Throwback Thursday

It's Never Too Early to Prepare your Business for the Holiday Season

Posted by Nick Pizzolato on Wed, Oct 05, 2016 @ 01:40 PM

The leaves have barely started to change color, but fall has just begun. This means that the holiday shopping season is only a few weeks away. While the occasional customer may moan about seeing winter decorations up in October, being prepared now, will help your business be in a place to succeed when the shopping rush begins. But, having your business ready for the season isn’t just having merchandise at the ready; it’s a larger strategy of knowing the market, trends, and the best ways to reach customers.

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Tags: Social Media, Seasonal Marketing, Wicked Local, Mobile, Marketing, Email Marketing

5 Facts About Print Advertising

Posted by Nick Pizzolato on Tue, Oct 04, 2016 @ 12:49 PM

There's no denying that we live in a digital age, but here are five facts to show that print advertising is still effective at engaging customers.

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Tags: Wicked Local, Marketing, Print

Four Reasons Your Business Should Play Music

Posted by Nick Pizzolato on Mon, Oct 03, 2016 @ 12:45 PM

As a business owner, you want customers to feel comfortable in your store. Consumers who feel relaxed tend to stay longer, increasing your opportunity to offer them more services and merchandise. While a well trained sales staff will work hard to keep a guest engaged, one of the easiest ways to create a welcoming environment is to have music playing for customers to enjoy.

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Tags: Small Business, Wicked Local

Throwback Thursday: Zombie Walk in Salem

Posted by Nick Pizzolato on Thu, Sep 29, 2016 @ 12:28 PM

There is no better place to spend weekends in October than in the most ghoulish city in the Commonwealth, Salem, Massachusetts. Throughout the month, the city of witches holds events that are a little bit spooky, a little bit creepy, but a LOT of fun. This Saturday, the Salem Zombie Walk 2016 is takes place. It’s one of the few times, where I think the name pretty much explains the event.

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Tags: Wicked Local, Throwback Thursday

September Blog Rewind: Reaching out to Customers

Posted by Nick Pizzolato on Wed, Sep 28, 2016 @ 01:05 PM

In September, the Wicked Local Media Solutions blog focused on sharing strategies that would help small businesses develop relationships in their community. Whether it’s attending an expo or event to meet face-to-face with customers, investing in youth athletics to build brand recognition, or finding a way to connect with consumers using digital media, we want your business to have the tools to build a great marketing campaign.

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Tags: Small Business, Wicked Local, Video, Infographic

Learning the Lingo: Episodic Content

Posted by Nick Pizzolato on Tue, Sep 27, 2016 @ 02:10 PM

When you create a marketing plan, you need a narrative that your audience will engage with. Customers want to feel like they are a part of the buying process, and are not satisfied in just reading a sales pitch. They want to know the full story of a business or product and learn how it can help them. They want a compelling story, and as a business owner, you should consider this when building your advertising strategy.

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Tags: Wicked Local, Learning the Lingo, Marketing

Infographic: Five Facts for Attending Business Expos

Posted by Nick Pizzolato on Mon, Sep 26, 2016 @ 02:53 PM

Bringing your business to an expo can be a very effective way to market yourself to consumers. Here are five statistics that will encourage you to use event marketing.

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Tags: Wicked Local, Marketing, live event