Learning the Lingo: Customer Relationship Management or CRM

Posted by Nick Pizzolato on Tue, Aug 02, 2016 @ 12:28 PM

Creating a successful marketing campaign for your business can require a lot of concentration. As a small business owner, you are tasked with coordinating social media posts, creating print and digital ads, creating and sending email notifications, and focusing on multiple advertising fronts to build a strategy that will connect and engage with customers. Having to find the time to balance all of the jobs, plus run the actual business can be overwhelming. But there are services that can help streamline these processes.

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Tags: Small Business, Digital Marketing, Learning the Lingo

July Blog Rewind: Summer Time Changes

Posted by Nick Pizzolato on Mon, Aug 01, 2016 @ 12:26 PM

The summer is a great time for businesses to review their marketing strategy. Because it’s a literal and figurative break in the calendar, you are able to review your campaigns and set new goals. In July, Wicked Local Media Solutions shared strategies for your business to look for new customers through multimedia advertising bundles and social media packages. Plus, we also shared some big news at the end of July when we announced a site redesign all of our weekly Wicked Local websites.

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Tags: Small Business, Wicked Local

Throwback Thursday: The Old Wicked Local

Posted by Nick Pizzolato on Thu, Jul 28, 2016 @ 12:58 PM

In 2006, Memorial Press Group (MPG), a local newspaper chain, launched the first website for the town of Plymouth. Until that time, a few stories from the local paper, The Old Colony Memorial, were shared each week on the Patriot Ledger’s site; but finally the citizens of Plymouth had a destination where they could go and read their newspaper digitally. Videos, message boards, photo galleries, and community interaction helped make Wicked Local Plymouth a destination. A year later, MPG merged with Community Newspaper Company to form Gatehouse Media New England, and Wicked Local became the brand for all of the weekly newspapers. This is what our Wicked Local sites looked like in 2010.

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Tags: Throwback Thursday

Preparing Your Business for Back to School Customers

Posted by Nick Pizzolato on Wed, Jul 27, 2016 @ 02:09 PM

It’s hard to believe that the summer is already half over. In just a few weeks time, parents will be making lunches and students will climb aboard busses as the new school year begins. Every year, businesses build marketing strategies for the holiday season and for the start of the summer, but they should also think about creating promotions for those families who are preparing to go back to school.

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Tags: Seasonal Marketing, Small Business, Digital Marketing, Wicked Local, Marketing, Print

The New Wicked Local: All About You

Posted by Nick Pizzolato on Tue, Jul 26, 2016 @ 10:49 AM

This week, the way you experience the Wicked Local network of websites will change drastically. We are thrilled to announce that on Thursday, July 28th, all 160 of our Wicked Local community sites will be relaunched! Our sites will feature a brand new design that will improve user experience and provide advertisers with new and updated ad units that will offer stronger engagement with readers.

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Tags: Wicked Local

Throwback Thursday: Summer Games

Posted by Nick Pizzolato on Thu, Jul 21, 2016 @ 02:38 PM

One of the best things about the summer is getting together with friends and enjoying the long, warm days. This weekend, the weather is predicted to be in the 90s, the perfect temperature to set up a barbecue, jump in the pool, or start a friendly game - of anything.

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Tags: Wicked Local, Throwback Thursday

Using Multimedia Advertising to Reinforce Your Message

Posted by Nick Pizzolato on Wed, Jul 20, 2016 @ 11:55 AM

When your business begins a marketing campaign the long term goal is to convert members of your audience into customers. The challenge is that different audiences turn to different types of mediums to consume their media. By using a multimedia approach for your advertising, not only do you capture more than one demographic group, you also reinforce your message each time they see it.

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Tags: Digital Marketing, Wicked Local, Mobile, Print

3 Ways to Use Promotions to Engage with Customers

Posted by Nick Pizzolato on Mon, Jul 18, 2016 @ 12:36 PM

The most important element of customer service, is creating a positive impression with a consumer. This leads them to trust your business and think of you first when they need a solution. Certainly, the service you provide to a customer is the best way to build this relationship, but to create the spark of engagement, a promotion will help get their attention.

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Tags: Small Business, Digital Marketing, Wicked Local

Throwback Thursday: 120 Years of Revere Beach

Posted by Nick Pizzolato on Thu, Jul 14, 2016 @ 01:05 PM

During the summer, the beaches of Massachusetts are packed full of people looking to beat the heat. Whether it’s local residents who have a day off or out of state visitors on vacation, our coast has always been a destination.

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Tags: Wicked Local, Throwback Thursday

Video: Growing Your Audience with Print, Digital, and Mobile Advertising

Posted by Nick Pizzolato on Tue, Jul 12, 2016 @ 01:52 PM

As a business owner, you are always looking for ways to increase the number of customers that will turn to your brand for solutions. The broader your appeal, the more likely you are to grab the attention of a greater amount of potential consumers. When you use multimedia marketing, you create print, digital, and mobile ads that connect with an audience and expand your reach across multiple platforms. Wicked Local Media Solutions has an advertising package that will help you reach more customers through a multimedia advertising strategy. Watch this video to learn more.

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Tags: Digital Advertising, Small Business, Wicked Local, Print