Throwback Thursday: Grist Mill at Wayside Inn

Posted by Nick Pizzolato on Thu, Jul 07, 2016 @ 11:57 AM

Across Massachusetts there are landmarks that welcome visitors to explore local history. Tiny pockets of what life was like before our modern conveniences. In Sudbury, the Grist Mill at Wayside Inn has operated as a functional mill and as an educational tool since the early 1900s.

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Tags: Wicked Local, Throwback Thursday

Facebook's New Changes and How it Effects Your Business

Posted by Nick Pizzolato on Wed, Jul 06, 2016 @ 11:16 AM

Using social media to market your business is a very reliable tool. These platforms allow your business to be informative and creative when engaging with consumers. Sharing pictures, videos, and messages to customers are all proactive activities you can do to encourage interaction. However, last week, Facebook announced that it would be changing the way content will appear on newsfeeds, forcing your business to evolve its social media marketing strategy.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Connecting with Customers Through Multimedia Advertising

Posted by Nick Pizzolato on Tue, Jul 05, 2016 @ 11:57 AM


Creating opportunities for your business requires a thorough marketing strategy. You need to be consistently building and reinforcing your brand and products to maximize your audience. Your marketing campaign needs to be connected and share one strong message; and it also needs to be accessible over different types of media. Creating a multimedia advertising strategy is your best way of reaching a larger audience and building your brand recognition.

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Tags: Small Business, Digital Marketing, Wicked Local, Mobile, Print

Throwback Thursday: Celebrating the Fourth of July

Posted by Nick Pizzolato on Thu, Jun 30, 2016 @ 11:46 AM

This weekend, communities across Massachusetts will celebrate the anniversary of our nation’s independence with Fourth of July festivities. It won’t be uncommon to drive through towns and see signs for firework displays, cookouts, yard sales, and parades. Afterall, everyone loves a parade.

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Tags: Wicked Local, Throwback Thursday

June Blog Rewind: Engaging and Thanking Your Customers

Posted by Nick Pizzolato on Wed, Jun 29, 2016 @ 11:05 AM

In June, the Wicked Local Media Solutions Blog aimed to help your business find new consumers and thank your loyal customers. Wicked Local is celebrating the 21st Readers Choice Awards, our annual consumer driven awards competition that allows your community to choose their favorite businesses in the area. This year, nearly 400,000 people cast their votes, and last week, we announced the winners. Check to see if your business was a winner. We also offered advice on ways to make your facebook advertising pop, gave you eight questions to ask a prospective hire, reasons why you should advertise on mobile devices, and much more.

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Tags: Small Business, Wicked Local

Ideas for How Your Business Can Use Streaming Video

Posted by Nick Pizzolato on Mon, Jun 27, 2016 @ 02:00 PM

It’s not a secret that streaming video is becoming more popular. Your own Facebook and Twitter feeds are probably full of video messages that are being broadcast live or that were recorded earlier. These videos, which can be easily produced through your tablet or smartphone, are a great way to show the human side of your business, and encourage your followers to engage or share your message. Here are some ideas for how popular types of businesses can use streaming video to enhance their social media presence.

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Tags: Social Media, Small Business, Wicked Local

Throwback Thursday: Nantasket Beach in the 1930s

Posted by Nick Pizzolato on Thu, Jun 23, 2016 @ 10:24 AM

This week marks the first official week of summer. The days are longer, the nights are shorter, and the beaches are about to get more crowded. Soon, residents and tourists will be visiting the beaches of Massachusetts enjoying some summer fun. The shores of bays, lakes, ponds, and oceans will be full of people soaking in the sun and get some well needed rest and relaxation. When it comes to beach vacations, not much has changed over the years.

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Tags: Throwback Thursday

8 Questions to Ask Your New Hire

Posted by Nick Pizzolato on Tue, Jun 21, 2016 @ 12:23 PM

With summer officially here, your community will be full of high school and college students on break and looking for a job. Some will just be searching for steady work so that they can save for the next semester, but others will take this opportunity to prepare for their future career. As you start to sort through applications and resumes, here are eight useful questions to ask during their interview.

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Tags: Small Business, Wicked Local

Video: The 2016 Readers Choice Awards

Posted by Nick Pizzolato on Mon, Jun 20, 2016 @ 12:31 PM

The time is here! This week, the 2016 Readers Choice Awards will be published and shared with businesses and consumers across 160 Wicked Local communities. If you are a reader, you’ve been waiting to see if your favorite business has been voted on as the BEST in the community. For businesses who have won, you can start including the Readers Choice Award in your marketing strategy today! Take a look at some facts from the 2016 Readers Choice Awards and look to your Wicked Local print publication this week to find the list of winners. Beginning Friday, will list the winners year-round so you can find your favorites wherever you are!

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Tags: Readers Choice

Throwback Thursday: Minot's Ledge Lighthouse

Posted by Nick Pizzolato on Thu, Jun 16, 2016 @ 11:54 AM

When we leave land and travel out to sea, it’s not uncommon to look back and see a lighthouse protecting the shore. These warning beacons line the coast of Massachusetts and warn ships of shallow depth, rocky shores, and act as navigation markers to offer them safe passage. Minot’s Ledge Light, located off the coast of Cohasset has protected boats from running aground since the mid-nineteenth century.

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Tags: Wicked Local, Throwback Thursday