Blog

Throwback Thursday: The Waltham Watch Company

Posted by Nick Pizzolato on Thu, Aug 25, 2016 @ 10:33 AM

If you’re anything like me, you look at your watch, smartphone, computer, or clock to check the time throughout the day. We have the luxury of having plenty of different types of digital and battery operated timepieces to look at, but, watches and clocks use to be made of hundreds of small, intricate parts and it took a lot of work to create, assemble, and prepare them for customers. The Waltham Watch Factory was a local leader in producing high quality watches for more than a hundred years.

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Tags: Throwback Thursday

The Case for Multimedia Marketing in 2 Infographics

Posted by Nick Pizzolato on Wed, Aug 24, 2016 @ 01:44 PM

There is no better way to connect with your audience then to market your business with local media. By creating an advertising campaign that reaches users across all forms of media you will reach a larger audience and strengthen your brand's recognition.

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Tags: Small Business, Digital Marketing, Wicked Local, Print

Marketing Your Business for the Fall and Winter

Posted by Nick Pizzolato on Tue, Aug 23, 2016 @ 12:45 PM

As the summer months wind down, it’s time for your business to focus on engaging with local consumers instead of the vacationing customers. During the fall and winter, you can use days of national recognition to help raise the profile of your business within your community. Here are some ideas to keep in mind while planning your marketing campaign for the last five months of the year.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Four Ways for You to Use LinkedIn

Posted by Nick Pizzolato on Mon, Aug 22, 2016 @ 01:27 PM

When businesses think about marketing on social media, they look toward connecting with customers through Facebook, Instagram and Twitter. These channels offer the opportunity to connect with consumers and encourage engagement. Your social media marketing does not have to be limited to just these three mediums though. By incorporating LinkedIn into your digital strategy, your business can create new relationships and become a trusted community resource.

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Tags: Social Media, Wicked Local, Marketing

Throwback Thursday: The Rochester County Fair

Posted by Nick Pizzolato on Thu, Aug 18, 2016 @ 11:58 AM

The end of Summer brings warm days and offers a few nice weekends to have some close-to-home fun before Fall sets in. It’s not out of the ordinary to discover a local county fair or festival in your area, as communities come together and look to celebrate local businesses at the end of the season. For instance, this weekend, you can take part in the 17th Annual Rochester County Fair in Rochester, Massachusetts.

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Tags: Wicked Local, Throwback Thursday

Simply the Best: Marketing with your Readers Choice Award

Posted by Nick Pizzolato on Wed, Aug 17, 2016 @ 11:57 AM

It’s been nearly two months since the Wicked Local Readers Choice Awards were announced and hopefully your business is still inspired by that achievement. Of all the businesses in your community, your customers chose yours as one of the best in the area. You have been successful in not only sharing an engaging marketing message, but also by providing your consumers with a product or service that can’t be beat. As the year goes on, and the initial news begins to fade, remind them of your excellent record of service.

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Tags: Readers Choice, Small Business, Wicked Local, Marketing

Marketing Ideas for Labor Day Weekend

Posted by Nick Pizzolato on Tue, Aug 16, 2016 @ 12:35 PM

In 1894, Labor Day became a federal holiday to honor union laborers and allow them to have a long weekend to spend with their family. It’s timing, the first Monday in September, has led it to be known as the unofficial end of summer. It’s (theoretically) the last time families and friends can enjoy a short vacation with each other outdoors before the weather starts to become cooler. It’s also a great time for your business to try and engage with customers looking for end of summer deals.

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Tags: Small Business, Wicked Local, Marketing

Video: Reaching Out to Back to School Shoppers

Posted by Nick Pizzolato on Mon, Aug 15, 2016 @ 01:25 PM

The back to school consumer market has grown by 42% during the last ten years. Watch this video to find out why you should be reaching out to these customers.

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Tags: Wicked Local, Video, Marketing

Throwback Thursday: The Steam Fire Engine

Posted by Nick Pizzolato on Thu, Aug 11, 2016 @ 12:32 PM

Fire fighters risk their life every time they go out on a call. Every day, they put their own safety on the line to save lives and property from fire. As they work, they use the simplest of tools like axes along with the advanced technology that exists in a modern fire truck. Fire trucks have become mobile command stations that can regulate water pressure, store equipment, hold medical supplies, and offer access to the upper floors of buildings. But, it wasn’t always that way. Fire trucks used to have one job, and that was to deliver water to the scene of a blaze. One of the first fire trucks was the Amoskeag steam fire engine.

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Tags: Throwback Thursday

Four Ways Watching the Olympics Can Inspire Your Marketing

Posted by Nick Pizzolato on Wed, Aug 10, 2016 @ 01:15 PM


For the last four days, the Olympics have captivated the nation as American and global athletes perform at the highest level on the international stage. However, part of spectacle isn’t just marveling at how strong and composed the athletes are under pressure, but also how the games are broadcasted to viewers. Whether it’s watched on TV, viewed online, read in the paper, or streamed on your mobile device, for two weeks the Olympics are a part of the national conversation.

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Tags: Small Business, Wicked Local, Marketing