Throwback Thursday: Minot's Ledge Lighthouse

Posted by Nick Pizzolato on Thu, Jun 16, 2016 @ 11:54 AM

When we leave land and travel out to sea, it’s not uncommon to look back and see a lighthouse protecting the shore. These warning beacons line the coast of Massachusetts and warn ships of shallow depth, rocky shores, and act as navigation markers to offer them safe passage. Minot’s Ledge Light, located off the coast of Cohasset has protected boats from running aground since the mid-nineteenth century.

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Tags: Wicked Local, Throwback Thursday

Bringing Your Business to Community Events

Posted by Nick Pizzolato on Wed, Jun 15, 2016 @ 01:31 PM

Marketing opportunities for your business can present themselves in many different forms. Traditional and digital media can offer you the space and resources to reach a large extended audience and are designed to create a bond with a customer. But, in the end, the best way to build that rapport, is to actually meet with consumers.

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Tags: Small Business, Wicked Local, live event

Making Your Facebook Ad Stand Out

Posted by Nick Pizzolato on Mon, Jun 13, 2016 @ 01:32 PM

Having your business active on Facebook is an easy and effective way to engage with people who already trust your brand. With more than one million active users a month, Facebook is also a great place to advertise your business to new clients. Facebook offers different styles and ad building strategies for you to consider; but no matter what campaign you lean toward, there are certain things you can do to make your ad be more accessible.

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Tags: Social Media, Digital Advertising, Small Business, Wicked Local

Throwback Thursday: Hood Rubber Company in Watertown

Posted by Nick Pizzolato on Thu, Jun 09, 2016 @ 01:28 PM

During the industrial revolution, Massachusetts was home to many innovative and successful businesses. One such factory was the Hood Rubber Company in Watertown. The business, founded by Frederic Clark Hood and Arthur Needham Hood, began as a 70,000 square foot plant and eventually had a facility that covered 45 acres and employed more than 9,000 people.

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Tags: Throwback Thursday

14 Reasons to Support Cause Marketing

Posted by Nick Pizzolato on Wed, Jun 08, 2016 @ 01:07 PM

As a successful small business owner, you are considered to be a leader in the community. Your customers trust your knowledge and judgement and at times look toward you to set the standard. Involving your business in cause marketing is a great way to show consumers that you are engaged in making your community a better place. Here are 14 reasons why your business should take part in cause marketing.

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Tags: Cause Marketing, Small Business

Advertising with Mobile Apps

Posted by Nick Pizzolato on Tue, Jun 07, 2016 @ 11:22 AM

If you have a smartphone, it’s more than likely you have a few favorite apps that you use during the course of the day. Like music, newspapers, or television, smartphones offer users an escape during their day. Phone apps also provide advertisers with the opportunity to capture the attention of consumers as they focus on their screens. They allow your marketing content to be presented clearly and encourages the consumer to engage with your brand.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Mobile

Finding the Perfect Way to Thank Your Customers

Posted by Nick Pizzolato on Mon, Jun 06, 2016 @ 12:15 PM

One of the earliest things we are taught is to show gratitude when people give us attention. As children, we write thank you notes for birthday gifts. Giving thanks is more than just exhibiting good manners, it’s a great way to engage customers and continue the buyer’s journey online.

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Tags: Small Business, Digital Marketing, Wicked Local

Throwback Thursday: Building the Weston Aqueduct

Posted by Nick Pizzolato on Thu, Jun 02, 2016 @ 10:56 AM

One thing that all cities and towns have in common is that they depend on a fully functioning infrastructure to attract residents and businesses to their community. A well maintained grid of roads, water pipes, easy access to utilities and power lines aren’t always thought of when people move or visit a town. However, without any one of them, commercial and residential growth is not sustainable. One of the largest local infrastructure projects was the completion of the Weston Aqueduct.

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Tags: Wicked Local, Throwback Thursday

Four Tips to Grow Social Media Engagement

Posted by Nick Pizzolato on Wed, Jun 01, 2016 @ 11:24 AM

Your social media accounts are great tools that allow you to connect directly with customers, however, the key for success is finding the most effective ways to use them. Posting a status update once a day is good, but it’s not being proactive in sharing your message. Your customers want to know that you are engaged with them and in your network. By creating content that encourages your followers to interact with your posts, you increase consumer engagement and the number of people who are likely to see the message.

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Tags: Social Media, Small Business, Wicked Local

May Blog Rewind: Prepping Your Business for Summer

Posted by Nick Pizzolato on Tue, May 31, 2016 @ 10:41 AM

In May, the Wicked Local Media Solutions Blog looked to help prepare your business for the busiest time of the year. The Readers Choice Awards will be announced in June, and in anticipation we shared resources and strategies that are aimed at helping your business create a marketing campaign that customers will not be able to ignore. We also introduced you to the term Geo-Fencing, wrote about the big changes happening at Twitter, and looked for local inspiration in national advertising.

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Tags: Wicked Local