You have waited all winter and spring to see the sun shine and feel the weather warm up, and finally the wait is over. This weekend, we celebrate Memorial Day and honor our nation’s fallen soldiers; but we also recognize that it’s the unofficial start of summer. Soon, families will be planning barbeques and road trips to experience some of our state’s gorgeous seaside communities. One of the oldest and most beautiful is Provincetown, Massachusetts, located at the very tip of Cape Cod.Read More
This summer, Massachusetts will welcome vacationers from across the nation and the globe to spend time at our beaches and campgrounds. For many businesses, these precious months, sandwiched between Memorial Day and Labor Day, provide a large chunk of their annual income. For the season to be profitable, you are looking to connect with as many consumers as possible. By preparing a marketing campaign for your business now, you will be able to execute an engaging message all summer long.
As a small business owner, it can be difficult to make your brand stand out among the competition. Depending on the number of stores in your area, creating a message that is truly unique may sometimes seem impossible. However, receiving a local award gives you an edge to use in your marketing. Showcasing your Readers Choice Award in your advertising allows your business to take center stage.Read More
Since 2009, businesses have used Twitter as a way to connect with followers. Twitter’s 140 character limit is unlike other social media sites that allow users to write paragraphs. The brevity of the post makes the content unique, but it also requires it to be concise and clear.Read More
If you grew up in any of the coastal communities in Massachusetts, you probably spent a fair amount of time watching boats glide across the water. Since the first European settlers landed here, life on the water has been second nature to Commonwealth residents. For more than 200 years, our local economy has flourished because of the work done by merchants, fishermen, whalers, and boat builders. There’s a good chance you, or someone you know, has made their living on the deck of a ship. From 1901 to 1986, the Fore River Shipyard was one the region’s leading boat manufacturers.Read More
Next month the Readers Choice Awards will be announced and the businesses who receive recognition will have the opportunity to promote their win. The award, voted on by local consumers, is a great barometer to measure how respected and popular your business is within the community. When you win, you’ll want to thank the people who voted for your brand and use the award to welcome new customers. Wicked Local Media Solutions can help you celebrate your Readers Choice Award as soon as the results are available.Read More
All great marketing campaigns have one thing in common, they want to engage consumers and encourage them to make a purchase. Global corporations spend millions of dollars producing commercials that they hope will create an emotional connection with customers for this reason. As a local business, your budget may be small, but you can learn from these popular campaigns, and build similar strategies that will be effective in your local market.
The one thing that every business has in common is that they are always looking for ways to build consumer engagement. It’s great when customers consider you an industry leader, because they will turn to you for solutions, however, showing them you are also a valued member of the community can help you build their trust. Knowledge shows expertise, but if you are demonstrating that your business is reliable and personable, that will help you build a relationship with local consumers.Read More
When I think of amusement parks, I automatically think of destination vacations in warm weather locations. Admittedly, this is unfair, because in the last two years I’ve celebrated local parks like Edaville Railroad and learned about a popular 19th century amusement park in Hingham. In the 1960s, Massachusetts residents didn’t need to travel to Anaheim, California to find roller coasters, A-list celebrities, or stage shows; they could visit Pleasure Island in Wakefield.Read More
The Readers Choice Awards are a tradition in Eastern Massachusetts. They have become an event that people eagerly anticipate at the start of every year. Consumers look forward to this time of year to show their support for their favorite local business. And businesses love using the Readers Choice Awards as a way to engage with new and loyal customers.Read More