Video: Four Ways to Celebrate Your Readers Choice Award

Posted by Nick Pizzolato on Tue, May 10, 2016 @ 12:54 PM

The votes are almost tallied and next month we will begin to announce which businesses won the 2016 Readers Choice Awards! When the results come in, you will want to be ready to thank your customers and celebrate your win. Check out this quick video and see four ways your business can share the big news!

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Tags: Readers Choice, Small Business, Wicked Local

Learning the Lingo: Geo-Fencing

Posted by Nick Pizzolato on Mon, May 09, 2016 @ 10:46 AM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: geo-fencing.

The goals of any digital marketing campaign are similar to those of traditional marketing strategies. You want to stay involved with current customers and also reach out to new ones. However, the biggest difference is that when you use digital advertising, you can target customers immediately and directly. Now, using a “geo-fencing” strategy you can engage with consumers as they enter your community.

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Tags: Wicked Local, Learning the Lingo

Throwback Thursday: Your Community Blacksmith

Posted by Nick Pizzolato on Thu, May 05, 2016 @ 12:39 PM

There is nothing more frustrating than being stuck on the side of the road when your car’s tire goes flat. You have someplace to be, and now you have to wait for a tow truck to help you change the tire or bring you to a garage. Imagine how much worse it could be if instead of a car, you were traveling in a horse drawn carriage. Just like modern transportation, their wheels broke and their horses would become incapable of pulling your cart if they broke a shoe. Back then, there was no tow truck, but your garage would’ve been the local blacksmith.

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Tags: Wicked Local, Throwback Thursday

15 Amazing Facts to Celebrate Small Businesses

Posted by Nick Pizzolato on Wed, May 04, 2016 @ 01:53 PM

This week, the U.S. Small Business Administration celebrates National Small Business Week. Their goal is to help raise awareness for the nation’s small business owners and entrepreneurs; whose hard work, ingenuity, and commitment to community, create jobs and support local economies.

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Tags: Small Business, Wicked Local

Infographic: Five Facts About Blogging

Posted by Nick Pizzolato on Tue, May 03, 2016 @ 11:28 AM

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Tags: Digital Marketing, Wicked Local

April Blog Rewind: Connecting With Your Audience

Posted by Nick Pizzolato on Mon, May 02, 2016 @ 10:51 AM

In April, the Wicked Local Media Solutions blog looked for ways to help your business connect with consumers by suggesting ideas for content, merchandise, and digital advertising strategy. We want your business to engage with customers and have them look to you as a trusted source for solutions. By creating unique marketing opportunities that capture the attention of consumers you encourage them to learn more about your business.

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Tags: Social Media, SEM, Digital Advertising, Digital Marketing, Wicked Local, Email Marketing

Throwback Thursday: Building the Cape Cod Canal

Posted by Nick Pizzolato on Thu, Apr 28, 2016 @ 10:44 AM

If you take a quick look at this photo, you may think these workers were digging a highway or a path to lay train tracks. Actually, they are in the early stages of building the Cape Cod Canal. Construction of the canal began in 1909 and six years later it was opened to boats on a limited basis. By 1916, the canal was finished and provided ships a 62 mile shortcut from Boston to New York.

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Tags: Wicked Local, Throwback Thursday

Four Ways to Improve Your Online Reputation

Posted by Nick Pizzolato on Wed, Apr 27, 2016 @ 10:53 AM

As technology has evolved, so has the way businesses advertise and communicate with consumers. One thing that has not changed is that every business depends on word-of-mouth marketing. Nothing is more critical to the success of a business than getting customers to recommend it to their peers. As helpful as social media and business listing sites can be to promote your business, they also offer a way for disgruntled customers to share negative comments. Here are four ways you can respond to messages and improve your online reputation.

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Tags: Small Business, Digital Marketing, Wicked Local

How To Claim Your Google Business Page

Posted by Nick Pizzolato on Mon, Apr 25, 2016 @ 12:08 PM

Last week, I wrote about the importance of having your business properly listed on business listing websites. These sites help increase your business’s digital footprint and strengthen your website’s search engine optimization (SEO). Because of Google’s global popularity, updating your Google Business page should be a top priority to provide consumers with updated contact and business information. If you haven’t claimed your Google business listing yet, here’s a step-by-step guide on how to do so.

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Tags: Small Business, Digital Marketing, Wicked Local

Throwback Thursday: Community Markets

Posted by Nick Pizzolato on Thu, Apr 21, 2016 @ 11:13 AM

At the turn of the century, the general store was the epicenter for many communities. Vendors would sell them their products and then customers would buy groceries, medicine, and other goods for that day or the next week. Consumers would probably visit the local market more than they would any other government building or business, just because of the constant need to resupply their pantries. Built in 1897, the Perkins Home Bakery in Shrewsbury, Massachusetts was one of these community markets.

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Tags: Wicked Local, Throwback Thursday