All great marketing campaigns have one thing in common, they want to engage consumers and encourage them to make a purchase. Global corporations spend millions of dollars producing commercials that they hope will create an emotional connection with customers for this reason. As a local business, your budget may be small, but you can learn from these popular campaigns, and build similar strategies that will be effective in your local market.
The one thing that every business has in common is that they are always looking for ways to build consumer engagement. It’s great when customers consider you an industry leader, because they will turn to you for solutions, however, showing them you are also a valued member of the community can help you build their trust. Knowledge shows expertise, but if you are demonstrating that your business is reliable and personable, that will help you build a relationship with local consumers.Read More
When I think of amusement parks, I automatically think of destination vacations in warm weather locations. Admittedly, this is unfair, because in the last two years I’ve celebrated local parks like Edaville Railroad and learned about a popular 19th century amusement park in Hingham. In the 1960s, Massachusetts residents didn’t need to travel to Anaheim, California to find roller coasters, A-list celebrities, or stage shows; they could visit Pleasure Island in Wakefield.Read More
The Readers Choice Awards are a tradition in Eastern Massachusetts. They have become an event that people eagerly anticipate at the start of every year. Consumers look forward to this time of year to show their support for their favorite local business. And businesses love using the Readers Choice Awards as a way to engage with new and loyal customers.Read More
The votes are almost tallied and next month we will begin to announce which businesses won the 2016 Readers Choice Awards! When the results come in, you will want to be ready to thank your customers and celebrate your win. Check out this quick video and see four ways your business can share the big news!Read More
Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: geo-fencing.
The goals of any digital marketing campaign are similar to those of traditional marketing strategies. You want to stay involved with current customers and also reach out to new ones. However, the biggest difference is that when you use digital advertising, you can target customers immediately and directly. Now, using a “geo-fencing” strategy you can engage with consumers as they enter your community.Read More
There is nothing more frustrating than being stuck on the side of the road when your car’s tire goes flat. You have someplace to be, and now you have to wait for a tow truck to help you change the tire or bring you to a garage. Imagine how much worse it could be if instead of a car, you were traveling in a horse drawn carriage. Just like modern transportation, their wheels broke and their horses would become incapable of pulling your cart if they broke a shoe. Back then, there was no tow truck, but your garage would’ve been the local blacksmith.Read More
This week, the U.S. Small Business Administration celebrates National Small Business Week. Their goal is to help raise awareness for the nation’s small business owners and entrepreneurs; whose hard work, ingenuity, and commitment to community, create jobs and support local economies.Read More
In April, the Wicked Local Media Solutions blog looked for ways to help your business connect with consumers by suggesting ideas for content, merchandise, and digital advertising strategy. We want your business to engage with customers and have them look to you as a trusted source for solutions. By creating unique marketing opportunities that capture the attention of consumers you encourage them to learn more about your business.Read More