Throwback Thursday: The Milford Quarry

Posted by Nick Pizzolato on Thu, Apr 07, 2016 @ 10:54 AM

One of my favorite things about living in Massachusetts is that every city and town has something unique to offer to the Commonwealth. Lexington and Concord were a part of the first battles of the Revolutionary War. Plymouth’s economy celebrates the Pilgrims and their first colony. Saugus has one of the oldest iron works in the nation. The town of Milford is home to one of the most productive quarries in the state, and the granite it has produced has become part of the Boston Public Library and Worcester City Hall.

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Tags: Wicked Local, Throwback Thursday

Four Giveaway Items for Your Live Event Booth

Posted by Nick Pizzolato on Wed, Apr 06, 2016 @ 01:40 PM

Live events are designed to help direct consumers to the businesses
they want to meet with. When you’re at an event, next to dozens of other businesses, you need something that will draw the attention of consumers to you, and create a buzz about your business.

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Tags: Wicked Local, Marketing, live event

Three Ways to Create Value in Email Marketing

Posted by Nick Pizzolato on Tue, Apr 05, 2016 @ 12:46 PM

The key to a great email marketing campaign is to create value for your customers. What makes your service, promotion, or product desireable? How can new and returning consumers use it to make their lives easier? These are the questions to ask yourself when developing a communication strategy. But, value isn’t necessarily sharing a link to a great coupon. Value to a consumer is created through creative and directed storytelling. You must provide them with a reason to visit your business. Your business’s value is not built on the products you offer, but how they are presented to customers.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Five Additional Ways to Advertise with Wicked Local

Posted by Nick Pizzolato on Mon, Apr 04, 2016 @ 11:54 AM

For the last two weeks, we’ve shared ten different ways that you can advertise your brand on the network. The types of advertising have been diverse in size and how they feature your content; each one designed to connect with one of our 2.8 million viewers in their own unique way. However, they are not the only ways available to engage with consumers through our 160 hyperlocal news sites. Here are five additional types of digital advertising opportunities Wicked Local offers.

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Tags: Digital Advertising, Wicked Local

Throwback Thursday: Baseball Legends Play Golf in Newton

Posted by Nick Pizzolato on Thu, Mar 31, 2016 @ 11:28 AM

Tomorrow is April 1st, which is my favorite day of the year. No, I’m not a prankster, but the beginning of April means that the start of the next baseball season isn’t far behind. There is no better way to celebrate the return of Boston baseball, then by honoring one of the game’s greatest icons, and a local legend, George Herman “Babe” Ruth.

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Tags: Wicked Local, Throwback Thursday

March Blog Rewind: Helping to Prepare you Business for the Spring

Posted by Nick Pizzolato on Wed, Mar 30, 2016 @ 01:51 PM

In March, the Wicked Local Media Solutions blog aimed to help local businesses prepare for the next nine months by sharing helpful tips, marketing strategies, and examples of popular types of advertising. Now that winter is (thankfully) behind us, businesses can focus on bringing customers in who may have been cooped up all winter. We want your business to be prepared for shoppers and be active in promoting and marketing your business for the rest of 2016!

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Tags: Wicked Local

Three Popular Ways to Use Direct Mail

Posted by Nick Pizzolato on Tue, Mar 29, 2016 @ 12:16 PM

Consumers want to shop with businesses they feel the most comfortable with. Your local business needs to be able to connect with them and offer a personal connection. A great way to create this bond is by designing a direct mail campaign that is targeted at local shoppers.

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Tags: Small Business, Wicked Local, Marketing

Throwback Thursday: Early Public Transportation in Brockton

Posted by Nick Pizzolato on Thu, Mar 24, 2016 @ 10:49 AM

Almost every city and town in Massachusetts has some sort of public transportation system. Communities depend on them to aid people, who don’t have access to personal vehicles, so they can go shopping, check-in with physicians, or just spend time with friends. These days, commuters can use busses and trains to run their errands, however, in 1888, this trolley operated on only the power of two horses.

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Tags: Wicked Local, Throwback Thursday

Five Tips for Writing a Business Blog

Posted by Nick Pizzolato on Wed, Mar 23, 2016 @ 12:34 PM

Building a blog is a great way to introduce your business to the digital community. It may not have the functionality of a proper website, but you can use it as a placeholder while you design and prepare your site for launch, or add it to your existing website to keep them coming back. Here are five tips for writing a business blog. Read More

Tags: Small Business, Digital Marketing, Wicked Local

3 Quick Videos You Can Use to Engage Consumers

Posted by Nick Pizzolato on Tue, Mar 22, 2016 @ 12:52 PM

As smartphone ownership and internet access continues to grow, so does video consumption. In 2014, videos made up 64% of the world’s internet traffic. According to Cisco, it’s predicted that in 2019, video content in the United States will make up 85% of all online content. Consumers are looking for their favorite businesses to produce videos that will keep them entertained and educated.

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Tags: Small Business, Digital Marketing, Wicked Local, Video