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Throwback Thursday: The New Ocean House Hotel in Swampscott, MA

Posted by Nick Pizzolato on Thu, Jan 28, 2016 @ 11:55 AM

Lately, we have been experiencing the typical New England winter. Maybe, that’s why I’ve been thinking about how much fun a beach vacation can be. During the summer, the beaches of Massachusetts are full of residents and tourists, each person looking for a little rest and relaxation at the water’s edge. From 1884 to 1969, one of the best places to enjoy the surf and sun was the New Ocean House Hotel in Swampscott, Massachusetts.

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Tags: Throwback Thursday

Questions to Help You Build Your Buyer Persona

Posted by Nick Pizzolato on Wed, Jan 27, 2016 @ 11:35 AM

When you open a business, your goal is to become the go-to resource for your community. You noticed that there was a need for a product or service in an area and you opened a store that would offer a solution to the neighborhood. But not every business caters to every customer. When you start promoting your store, you need to target the customers who will be most likely to visit your business.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Using Direct Mail for Direct Results

Posted by Nick Pizzolato on Tue, Jan 26, 2016 @ 12:10 PM

Direct solutions offer creative ways for your company to communicate with potential consumers. It can be a simple postcard with your business’s contact information or a pamphlet that includes coupons to bring customers customers into your business. It’s a promotional material that inspires the recipient to interact with it. Read More

Tags: Wicked Local, Marketing, Testimonial Tuesday

Throwback Thursday: Main Street in Waltham, Ma

Posted by Nick Pizzolato on Thu, Jan 21, 2016 @ 02:25 PM

Back when there were only a few roads in a town, Main Street would historically be the one that would become the home to local businesses and markets. In 1738, Waltham split from Watertown and over the next two hundred years would become a leader in local manufacturing and innovation. This is what Main Street in Waltham looked like in 1906.

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Tags: Throwback Thursday

Wicked Local Media Solutions: Live Solutions

Posted by Nick Pizzolato on Wed, Jan 20, 2016 @ 11:56 AM

Building a successful marketing campaign for your business can be a challenging task. All of your efforts in advertising your company are designed to bring people to your store. Ads that run in print publications, clicked online, or posted on social media are aimed at making connections and building consumer engagement. However, sometimes, the best way to build a relationship is to personally introduce yourself to your neighbors.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Keeping Your Message Fresh

Posted by Nick Pizzolato on Tue, Jan 19, 2016 @ 11:15 AM

Every business owner looks to create a rapport between their business and their customers. You want to create a reputation as the place consumers can visit when they need a product or service. Although the quality of your service is very important, customer testimonials also help build the trust between your business and the community.

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Tags: Small Business, Wicked Local, Testimonial Tuesday

Wicked Local Media Solutions: Direct Solutions

Posted by Nick Pizzolato on Mon, Jan 18, 2016 @ 11:53 AM

Advertising your business is a balancing act that requires you to rely on methods that are reliable and find new strategies that will attract a bigger audience. A business owner, or manager, needs to figure out what ideas will work and are given a small window of opportunity to do so. There isn’t much room for failure when there are daily and weekly goals that need to be met.

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Tags: Small Business, Wicked Local, Marketing

Throwback Thursday: Clearing the Snow in 1920s Quincy

Posted by Nick Pizzolato on Thu, Jan 14, 2016 @ 12:04 PM

Earlier this week, a few inches of snow accumulated on the ground across eastern Massachusetts. Honestly, this last snow squall wasn’t too bad, but there’s a Nor’easter predicted for this weekend. In the 21st century, it’s easy for us to prepare for snowstorms. We have plows and de-icing chemicals to keep the streets clear of snow and ice. We use snow blowers to keep our sidewalks and driveways clear. However, it wasn’t that long ago that those tools weren’t available to us.

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Tags: Wicked Local, Throwback Thursday

Wicked Local Media Solutions: Print Solutions

Posted by Nick Pizzolato on Wed, Jan 13, 2016 @ 12:12 PM

As a business owner or manager, you are always looking for the advertising solution that will be the most successful way of introducing consumers to your brand. You may be compelled to look for solutions on your own, but that can be tricky. It’s helpful to have a guide to offer advice to build a modern marketing strategy that will work best for your company.

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Tags: Small Business, Wicked Local, Print

Testimonial Tuesday: 4 Simple Ways for Customers to Give a Testimonial

Posted by Nick Pizzolato on Tue, Jan 12, 2016 @ 11:01 AM

Customer testimonials can offer your business a chance to strengthen consumer confidence and expand the recognition of your brand in the community. A testimonial doesn’t have to be formatted like an essay. They don’t have to be a video message either. You can create simple and non-invasive ways to encourage customers to share their positive consumer experience with others.

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Tags: Small Business, Wicked Local, Testimonial Tuesday