Blog

November Blog Rewind: Preparing Your Business for the Holidays

Posted by Nick Pizzolato on Wed, Nov 25, 2015 @ 10:42 AM

During November, our blogs looked to help businesses prepare themselves for holiday shoppers. With the knowledge that you will be busy during the last four weeks of the year, November is a great time to take inventory of your store and adjust your marketing strategy as needed. The less planning you have to do on the fly, increases the time you can focus on the day-to-day operations of your business.

Read More

Tags: Small Business, Wicked Local, Video, Marketing

Testimonial Tuesday: Receiving Rave Reviews

Posted by Nick Pizzolato on Tue, Nov 24, 2015 @ 02:57 PM

Recently, Wicked Local, in partnership with WCVB5 and MeTV, hosted the first Best Years Expo at Gillette Stadium. We were able to bring businesses, government agencies, health care professionals, and speakers to an event that was targeted toward men and women in their 50’s, 60’s and 70’s. Our goal was to create an event that would introduce our customers to local organizations in order to help them plan for their future adventures.

Read More

Tags: Small Business, Wicked Local, Marketing, Testimonial Tuesday

6 Ways to Get Your Business Ready for Holiday Shoppers

Posted by Nick Pizzolato on Mon, Nov 23, 2015 @ 01:57 PM

The last six weeks of the year are the busiest for most businesses. As a store owner or manager, it’s up to you to make sure your employees are ready, your inventory is stocked, and your customers are happy. Here is a checklist of six things for you to keep in mind as the holiday shopping sprint begins.

Read More

Tags: Small Business, Wicked Local, Customer Engagement, Marketing

Throwback Thursday: Thanksgiving Parade in Plymouth, Ma

Posted by Nick Pizzolato on Thu, Nov 19, 2015 @ 10:30 AM

Almost everyone celebrates Thanksgiving with a roasted turkey, heaping amounts of side dishes and warm pumpkin pie. The Town of Plymouth, Massachusetts does all of that and throws one of the best parades in the nation. For the last 19 years, the America’s Hometown Thanksgiving Parade has been a one-of-a-kind celebration.

Read More

Tags: Wicked Local, Throwback Thursday

Print Media is a Trusted Source for Holiday Shoppers

Posted by Nick Pizzolato on Wed, Nov 18, 2015 @ 11:00 AM

In ten short days, Thanksgiving will be over, but the first weekend of holiday shopping will just be getting started. On (Black) Friday morning, when stores open their doors, shoppers will be there and looking for the best deals possible. Friday has the potential to be one of your company’s most profitable days of the year. So the question is, how are you advertising for it?

Read More

Tags: Small Business, Wicked Local, Print

Testimonial Tuesday: Putting the Conversation in Context

Posted by Nick Pizzolato on Tue, Nov 17, 2015 @ 11:15 AM

Testimonials are a kind of word-of-mouth advertising. Yes, you are the one publishing the reviews of your business, but these are the words from actual customers. It’s important to keep in mind when you are editing a video or publishing an interview, to keep their words in the correct context.

Read More

Tags: Small Business, Websites, Wicked Local, Marketing, Testimonial Tuesday

Infographic: The Value of Cause Marketing

Posted by Nick Pizzolato on Mon, Nov 16, 2015 @ 11:54 AM

Cause marketing is a great way for your business to champion a cause and also gain exposure within your community. By partnering or supporting a local charity, you demonstrate that your business wants to support those who need help, and that empathy is recognized by consumers. This infographic, is compiled from studies that show an increasing number of customers are looking for their favorite companies to invest in causes.

Read More

Tags: Cause Marketing, Small Business, Wicked Local, Infographic

Throwback Thursday: World War I Veterans in Lexington, MA

Posted by Nick Pizzolato on Thu, Nov 12, 2015 @ 11:25 AM

Yesterday, the nation celebrated Veterans Day, an annual day of recognition dedicated to all the members of the armed services. This photo was taken in 1919, on the Battle Green in Lexington, Massachusetts, at a homecoming ceremony for the soldiers and sailors who served in World War I.

Read More

Tags: Wicked Local, Throwback Thursday

Video: Using Direct Solutions in Your Marketing Strategy

Posted by Nick Pizzolato on Wed, Nov 11, 2015 @ 11:26 AM

When people talk about advertising, you may think of traditional types of marketing. Print or online ads may be the first thing to come to mind. Perhaps the first thing you think of is a TV or radio commercial. Reaching new customers can take many forms, and one of them is through the mailbox.

Read More

Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Social Media Marketing Success

Posted by Nick Pizzolato on Tue, Nov 10, 2015 @ 12:05 PM

Customer testimonials aren’t necessarily about selling your products and services. Instead, they are intended to help you build trust with new customers. When you give satisfied clients the opportunity to inform the public about their positive involvement with your company, they become a brand ambassador for your business. When these customers become loyal advocates, their reviews and endorsement of your business are going to be seen as more trusting than just an ad promoting your services.

Read More

Tags: Social Media, Small Business, Wicked Local, Video, Testimonial Tuesday