Blog

Infographic: Success with E-Commerce

Posted by Nick Pizzolato on Mon, Nov 09, 2015 @ 11:13 AM

Your business’s online presence is more than just a robust digital advertising campaign. Your website needs to be a resource for customers looking for more information and the opportunity to purchase an item as well. Every year, the number online purchases grows as customers seek easier ways to shop without leaving their home or dealing with crowds. If your web page can be be capable of being a virtual marketplace for your company, it will put you ahead of your competition and also expand your customer base from local to global.

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Tags: Small Business, Infographic

Throwback Thursday: Main Street in Melrose, Ma

Posted by Nick Pizzolato on Thu, Nov 05, 2015 @ 12:08 PM

Almost every town has a Main Street, and they usually represent one of the major hubs of small businesses within that community. This photo is of the Main Street in Melrose, Massachusetts and was taken sometime during the mid-20th century. Melrose was originally part of both Charlestown and Malden, and eventually became a separate town in 1850 and then became a city in 1899. Today, more than 27,000 people call it home and a part of Main Street is included in the National Register of Historic Places.

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Tags: Small Business, Wicked Local, Throwback Thursday

Infographic: Six Facts About Business Expos

Posted by Nick Pizzolato on Wed, Nov 04, 2015 @ 02:04 PM

Business owners are always looking for an edge to attract new consumers. Although advertising online and in print are great tools to use, nothing beats the exposure a business receives with a face-to-face meeting. Business expos and trade shows are great places for your business to take a proactive approach in meeting potential customers.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: The Case for Print Media

Posted by Nick Pizzolato on Tue, Nov 03, 2015 @ 11:37 AM

In previous posts, we’ve focused on how advertising in print media has been perceived as being antiquated in today’s digital age. With news and media widely available through websites and social media, people tend to dismiss how popular print media is. However, underestimating the reach of print advertising can be a costly mistake.

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Tags: Small Business, Wicked Local, Testimonial Tuesday

Building a Landing Page

Posted by Nick Pizzolato on Mon, Nov 02, 2015 @ 11:15 AM


When you create a digital marketing campaign, there’s a lot of focus on building a digital, email, or social media advertisement that will connect with customers. The ad needs to be built in a way to inspire consumers to engage with the content. But, there is another piece of this puzzle that is just as important as the ad itself. Building a great landing page.

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Tags: Social Media, SEM, Small Business, Digital Marketing, Wicked Local, Marketing, Email Marketing

Throwback Thursday: Celebrating Halloween in Salem

Posted by Nick Pizzolato on Thu, Oct 29, 2015 @ 04:04 PM

This weekend is Halloween. If you are a parent, you've probably put together costumes for your children and are mapping out a trick-or-treat route through the neighborhood. Perhaps, you are planning to visit a haunted house or an elaborate corn maze. There are plenty of things to do on All Hallow’s Eve, but no one does a Halloween celebration better than the city of Salem.

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Tags: Wicked Local, Throwback Thursday

Video: Introducing Your Business to Your Community

Posted by Nick Pizzolato on Wed, Oct 28, 2015 @ 10:34 AM

Every time you advertise, you are introducing your business to the community. But sometimes, the most effective way of advertising requires you to actually go out and meet your audience. We call creating opportunities to engage with customers face-to-face, “Live Solutions.”

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Results Through Email Marketing

Posted by Nick Pizzolato on Tue, Oct 27, 2015 @ 11:02 AM

Customer testimonials are powerful tools because you have actual customers expressing how happy they are using your products and services. When you have customers share details about their experience with your company, potential customers can see that and consider them to be a trusted reference. Although they are not talking to each other directly, this word-of-mouth advertising is some of the best advertising you can receive.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing, Testimonial Tuesday

Do's and Don'ts of Email Marketing

Posted by Nick Pizzolato on Mon, Oct 26, 2015 @ 12:21 PM

Email marketing offers business owners the opportunity to create a message that speaks directly to their ideal customer. Using consumer demographics, you can find the type of customer you want to attract to your business, but then you have to create a compelling message that will entice them to visit your business. It can be a challenge to create an email that is brief, energetic and inspires consumer confidence in your business or product. Here are some tips you can use to help inspire you as you create your promotional email.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Throwback Thursday: King Richard's Faire in Carver, Ma

Posted by Nick Pizzolato on Thu, Oct 22, 2015 @ 10:54 AM

Almost every town in the Commonwealth has an attraction that is unique to them. Some of the more notable ones celebrate agriculture, seafood, cars, boats and even Thanksgiving. One in particular stands out amongst all the rest. It allows tourists to step back in time and talk to kings and queens. Invites perfect strangers to laugh at the antics of jesters and be awed by knights who joust on horseback. Of course, I’m talking about King Richard’s Faire in Carver, Massachusetts; and this weekend is the last chance you will have to experience it for the 2015 season.

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Tags: Wicked Local, Throwback Thursday