Infographic: The Value of Cause Marketing

Posted by Nick Pizzolato on Mon, Nov 16, 2015 @ 11:54 AM

Cause marketing is a great way for your business to champion a cause and also gain exposure within your community. By partnering or supporting a local charity, you demonstrate that your business wants to support those who need help, and that empathy is recognized by consumers. This infographic, is compiled from studies that show an increasing number of customers are looking for their favorite companies to invest in causes.

Read More

Tags: Cause Marketing, Small Business, Wicked Local, Infographic

Throwback Thursday: World War I Veterans in Lexington, MA

Posted by Nick Pizzolato on Thu, Nov 12, 2015 @ 11:25 AM

Yesterday, the nation celebrated Veterans Day, an annual day of recognition dedicated to all the members of the armed services. This photo was taken in 1919, on the Battle Green in Lexington, Massachusetts, at a homecoming ceremony for the soldiers and sailors who served in World War I.

Read More

Tags: Wicked Local, Throwback Thursday

Video: Using Direct Solutions in Your Marketing Strategy

Posted by Nick Pizzolato on Wed, Nov 11, 2015 @ 11:26 AM

When people talk about advertising, you may think of traditional types of marketing. Print or online ads may be the first thing to come to mind. Perhaps the first thing you think of is a TV or radio commercial. Reaching new customers can take many forms, and one of them is through the mailbox.

Read More

Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Social Media Marketing Success

Posted by Nick Pizzolato on Tue, Nov 10, 2015 @ 12:05 PM

Customer testimonials aren’t necessarily about selling your products and services. Instead, they are intended to help you build trust with new customers. When you give satisfied clients the opportunity to inform the public about their positive involvement with your company, they become a brand ambassador for your business. When these customers become loyal advocates, their reviews and endorsement of your business are going to be seen as more trusting than just an ad promoting your services.

Read More

Tags: Social Media, Small Business, Wicked Local, Video, Testimonial Tuesday

Infographic: Success with E-Commerce

Posted by Nick Pizzolato on Mon, Nov 09, 2015 @ 11:13 AM

Your business’s online presence is more than just a robust digital advertising campaign. Your website needs to be a resource for customers looking for more information and the opportunity to purchase an item as well. Every year, the number online purchases grows as customers seek easier ways to shop without leaving their home or dealing with crowds. If your web page can be be capable of being a virtual marketplace for your company, it will put you ahead of your competition and also expand your customer base from local to global.

Read More

Tags: Small Business, Infographic

Throwback Thursday: Main Street in Melrose, Ma

Posted by Nick Pizzolato on Thu, Nov 05, 2015 @ 12:08 PM

Almost every town has a Main Street, and they usually represent one of the major hubs of small businesses within that community. This photo is of the Main Street in Melrose, Massachusetts and was taken sometime during the mid-20th century. Melrose was originally part of both Charlestown and Malden, and eventually became a separate town in 1850 and then became a city in 1899. Today, more than 27,000 people call it home and a part of Main Street is included in the National Register of Historic Places.

Read More

Tags: Small Business, Wicked Local, Throwback Thursday

Infographic: Six Facts About Business Expos

Posted by Nick Pizzolato on Wed, Nov 04, 2015 @ 02:04 PM

Business owners are always looking for an edge to attract new consumers. Although advertising online and in print are great tools to use, nothing beats the exposure a business receives with a face-to-face meeting. Business expos and trade shows are great places for your business to take a proactive approach in meeting potential customers.

Read More

Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: The Case for Print Media

Posted by Nick Pizzolato on Tue, Nov 03, 2015 @ 11:37 AM

In previous posts, we’ve focused on how advertising in print media has been perceived as being antiquated in today’s digital age. With news and media widely available through websites and social media, people tend to dismiss how popular print media is. However, underestimating the reach of print advertising can be a costly mistake.

Read More

Tags: Small Business, Wicked Local, Testimonial Tuesday

Building a Landing Page

Posted by Nick Pizzolato on Mon, Nov 02, 2015 @ 11:15 AM

When you create a digital marketing campaign, there’s a lot of focus on building a digital, email, or social media advertisement that will connect with customers. The ad needs to be built in a way to inspire consumers to engage with the content. But, there is another piece of this puzzle that is just as important as the ad itself. Building a great landing page.

Read More

Tags: Social Media, SEM, Small Business, Digital Marketing, Wicked Local, Marketing, Email Marketing

Throwback Thursday: Celebrating Halloween in Salem

Posted by Nick Pizzolato on Thu, Oct 29, 2015 @ 04:04 PM

This weekend is Halloween. If you are a parent, you've probably put together costumes for your children and are mapping out a trick-or-treat route through the neighborhood. Perhaps, you are planning to visit a haunted house or an elaborate corn maze. There are plenty of things to do on All Hallow’s Eve, but no one does a Halloween celebration better than the city of Salem.

Read More

Tags: Wicked Local, Throwback Thursday