Blog

Video: Introducing Your Business to Your Community

Posted by Nick Pizzolato on Wed, Oct 28, 2015 @ 10:34 AM

Every time you advertise, you are introducing your business to the community. But sometimes, the most effective way of advertising requires you to actually go out and meet your audience. We call creating opportunities to engage with customers face-to-face, “Live Solutions.”

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Results Through Email Marketing

Posted by Nick Pizzolato on Tue, Oct 27, 2015 @ 11:02 AM

Customer testimonials are powerful tools because you have actual customers expressing how happy they are using your products and services. When you have customers share details about their experience with your company, potential customers can see that and consider them to be a trusted reference. Although they are not talking to each other directly, this word-of-mouth advertising is some of the best advertising you can receive.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing, Testimonial Tuesday

Do's and Don'ts of Email Marketing

Posted by Nick Pizzolato on Mon, Oct 26, 2015 @ 12:21 PM

Email marketing offers business owners the opportunity to create a message that speaks directly to their ideal customer. Using consumer demographics, you can find the type of customer you want to attract to your business, but then you have to create a compelling message that will entice them to visit your business. It can be a challenge to create an email that is brief, energetic and inspires consumer confidence in your business or product. Here are some tips you can use to help inspire you as you create your promotional email.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Throwback Thursday: King Richard's Faire in Carver, Ma

Posted by Nick Pizzolato on Thu, Oct 22, 2015 @ 10:54 AM

Almost every town in the Commonwealth has an attraction that is unique to them. Some of the more notable ones celebrate agriculture, seafood, cars, boats and even Thanksgiving. One in particular stands out amongst all the rest. It allows tourists to step back in time and talk to kings and queens. Invites perfect strangers to laugh at the antics of jesters and be awed by knights who joust on horseback. Of course, I’m talking about King Richard’s Faire in Carver, Massachusetts; and this weekend is the last chance you will have to experience it for the 2015 season.

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Tags: Wicked Local, Throwback Thursday

Video: Engaging Consumers Online

Posted by Nick Pizzolato on Wed, Oct 21, 2015 @ 12:01 PM

Every business should have a digital advertising strategy. However, digital marketing is more than just placing an ad on a webpage. It’s about creating engagement between consumers and your online ads. Businesses can take part in search engine marketing (SEM), email marketing, social media marketing, video advertisements, and even create custom content that will profile their products and services.

These are just a few of the ways Wicked Local Media Solutions can expand your company's digital profile. We are digital marketing experts that can help your business connect with local customers through our digital solutions.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Testimonial Tuesday: 3 Ways To Share Customer Testimonials

Posted by Nick Pizzolato on Tue, Oct 20, 2015 @ 11:24 AM

When you write promotional copy for your business, you write in a voice that is friendly, inviting, and insightful. Which is perfect, because as a business, you want consumers to feel welcome in your store and to view your company as a place they can go for answers. However, customers want to hear more than just details about products and services. They want to have a voice assure them that your company IS the best place to go for solutions. A customer testimonial offers potential consumers that assurance.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday

Advertising Your Business to Local Holiday Shoppers

Posted by Nick Pizzolato on Mon, Oct 19, 2015 @ 10:26 AM

 

The holidays aren’t just a time to celebrate with friends and family. For most businesses the holidays represent a significant amount of revenue that needs to be generated. In many cases, the next year’s operating costs are raised during the holiday shopping rush. Because the stakes are so high, businesses need to find ways to advertise their inventory and raise their profile within the community.

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Tags: Seasonal Marketing, Wicked Local, Customer Engagement, Marketing

Throwback Thursday: Star Market Got their Start in Watertown, MA

Posted by Nick Pizzolato on Thu, Oct 15, 2015 @ 10:45 AM

Did you ever wonder where local chain stores got their start? If you do a little research, sometimes you’ll find interesting facts about stores you shop in all the time. For instance, the supermarket chain we know as Star Market started on 28 Mt. Auburn Street in Watertown, Massachusetts. In 1918, Sarkis Mugar bought the small grocery store for $800 dollars.

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Tags: Wicked Local, Throwback Thursday

Video: Print Advertising Continues to be Effective

Posted by Nick Pizzolato on Wed, Oct 14, 2015 @ 12:03 PM

We may live in the digital age, but advertising in print media is still a highly effective way to engage with customers. Consumers consider community newspapers one of the most trusted sources for news and information on local businesses. In fact, 71% of people who read local news publications say they are influenced to make purchases based on the ads they see in the paper. The Wicked Local family of newspapers includes 6 daily newspapers and 98 weekly publications. Watch this video and learn more about the power of print advertising.

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Tags: Wicked Local, Marketing, Print

Testimonial Tuesday: Five Questions to Prepare a Guest for a Testimonial

Posted by Nick Pizzolato on Tue, Oct 13, 2015 @ 10:15 AM

Everyone knows that word-of-mouth is always the best advertising. So it makes sense to ask your customers to help you spread the word. When asking a customer to prepare a testimonial statement, don’t be surprised if they say, “Yes!” but then ask, “What am I supposed to say?” Some people have a gift for talking and writing when asked to do so, but for most people, thinking of things to say can be a challenge. As a business owner you want these customers to be at ease when talking about your business. You don’t want to make a testimonial stressful or seem like work. If they aren’t having fun, that will show in their answers.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing, Testimonial Tuesday