Throwback Thursday: If it’s fall in Massachusetts, it means that it’s almost time for cranberry farmers to start harvesting their crop. If you drive through the towns across the south shore and Cape Cod you’ll see crews of farmers wading through the water, guiding an ocean of red berries into sorting machines. I think that it’s one of the most gorgeous things you’ll see during the fall.Read More
Tags: Throwback Thursday
Your business needs to be visible online. But, you also have to be alert as there can be disgruntled customers, or competitors, that will try to sour your business for prospective consumers. Being conscious of what is being said about your business online is called reputation monitoring and it’s an essential part of your overall digital marketing campaign.Read More
Our Throwback Thursday image today is of Pleasant Street in Malden and dates back to the early 1900s. Although technically not called “Main Street,” Pleasant Street has been connecting businesses and people for generations. A lot has changed in Malden in the 105 years since this image, but one thing that hasn’t changed is the importance of Pleasant Street to the local economy.Read More
Your business serves a specific purpose. When you started your company you wanted to fill a need in your community. You saw that people wanted a place to eat a muffin, so you founded a cafe. You opened a hardware store when you learned the closest option was twenty minutes away. There was no vintage clothing stores in your young, hip neighborhood so you built a brand. If your business fulfills a certain need, so should your advertising.
This is not advice saying you should not continue your normal advertising routine. Far from it. However, sometimes you want to reach a targeted audience who are looking for businesses within your industry. That’s when a special section publication can be the perfect solution.Read More
Fall officially begins on September 23rd, but we all know that the unofficial end of summer is Labor Day Weekend. For those who get to take Monday off in observance of the federal holiday, it is the last chance to enjoy a short vacation and say goodbye to the beach. Our Throwback Thursday image is of hundreds of people enjoying Nantasket Beach in the early 1900s.Read More
Tags: Throwback Thursday
Sadly, summer is practically over. The days people can spend at the beach are winding down. Vacations are ending and children are starting to go back to school. For many people, the end of summer is a sign that the fun they experience during the year is over. In New England, it’s even a sign to start taking the winter jackets and snow shovels out of storage.
But to a business owner, fall is the perfect time to sit down with your calendar and start planning out promotional campaigns through the holidays. There are a number of upcoming holidays and seasonal events that will bring people out shopping and you should start of thinking of ways to convince them to shop locally. Here are some marketing options available to you.Read More
It’s not unusual to read about the launch of a new social media app and how it will change the landscape of how people will communicate with each other. Some platforms, like Periscope and Meerkat, find an instant audience and become popular. Other sites just fade away into obscurity. The sites that are established and popular are that way because they are constantly upgrading and improving on their service. Two social media sites announced big news last week about platform updates and increased engagement.Read More
As summer starts to draw to a close, there a few weeks left to enjoy some of Massachusetts's local watering holes. One of those spots is Lake Quannapowitt in Wakefield. This natural lake has been used by residents since Puritan settlers found the area in the mid 1600s. You can see here, that even back in the early 1900s, people spent time at the shore during the hot summer days.Read More
Over the last few weeks we’ve talked about how responsive websites work, and why they are great for small businesses. We’ve focused in on the statistics, like 80% of internet searches take place on smartphones. We’ve also demonstrated to you what responsive websites look like when they are scaled down or viewed on a mobile device.
The demonstrations and accurate facts are great reasons to build a responsive website, but it would be normal for you to have to think twice before building and redesigning your website. How do you know the site will work for you?Read More
Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: What is a GIF?
Communicating with consumers online is normally straightforward. You post a message on Facebook and your fans click the “like” button. They can tweet a response if they follow you on Twitter. They can leave comments on your blog posts. But, text-based comments aren’t the only way people can communicate. As internet culture evolves, so does the way people communicate online. One of the ways users communicate questions or their attitude to a post may be by using a GIF.
GIFs are short for “graphic interchange format,” and were developed more than 20 years ago as a way for people to upload images that would load faster on web pages. But, GIF images soon found another a purpose, because they could also be used to save animation at a smaller file size to be loaded online. Before Flash and YouTube made placing videos and animation easy, GIFs were being used to show moving images.Read More
Tags: Digital Marketing