Blog

Targeting the Right Customers for Your Business

Posted by Nick Pizzolato on Mon, Sep 11, 2017 @ 01:32 PM

 

Digital advertising can take many forms and offer your business a number of opportunities to reach and engage consumers, but how can you be sure you are reaching the right consumers? OnTarget display advertising actively delivers ads to your potential customers through several different strategies intended to reach those most interested in your products and services.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Engage with Students at a Virtual Private School Fair

Posted by Nick Pizzolato on Thu, Sep 07, 2017 @ 01:10 PM

 

As the digital world continues to grow, the tools available to create a unique consumer engagement become more plentiful. With standard event marketing you use different types of messages to direct visitors to engage with your business. When you participate in a virtual event you can welcome guests and engage with them in the same way.

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Tags: Digital Marketing, Wicked Local, live event

Consumer Engagement with Special Section Marketing

Posted by Nick Pizzolato on Wed, Sep 06, 2017 @ 01:21 PM

Every fall in New England, homeowners look at their house and property to prepare their home for the fall and holiday season. Your business may specialize in resources that property owners are in need of for their fall projects, so it’s important to share information about your business with them.

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Tags: Seasonal Marketing, Wicked Local, Customer Engagement

August Blog Rewind: Reaching and Engaging Customers

Posted by Nick Pizzolato on Thu, Aug 31, 2017 @ 01:00 PM

During the month of August, the Wicked Local Media Solutions Blog researched and shared marketing strategies available to small businesses. We posted facts about different digital opportunities that are designed to find and connect with consumers.

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Tags: Digital Marketing, Wicked Local, Marketing, Print, Email Marketing

Infographic: 5 Reasons Why OnTarget Display Advertising Works

Posted by Nick Pizzolato on Wed, Aug 30, 2017 @ 02:30 PM

Here are five reasons how OnTarget display advertising can help you connect your brand with customers.

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Tags: Digital Advertising, Digital Marketing, Wicked Local, Customer Engagement

Infographic: Five Facts About Social Media to Help Grow Engagement

Posted by Nick Pizzolato on Mon, Aug 28, 2017 @ 12:43 PM

Here are five facts about social media to help your business grow engagement.

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Tags: Social Media, Digital Marketing, Wicked Local, Infographic

Infographic: Five Facts About Mobile Marketing

Posted by Nick Pizzolato on Thu, Aug 24, 2017 @ 12:39 PM

Here are five facts to inspire your business to take part in mobile marketing opportunities.

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Tags: Wicked Local, Customer Engagement, Infographic, Mobile

Print Media Continues to Reach Consumers

Posted by Nick Pizzolato on Tue, Aug 22, 2017 @ 12:35 PM

Print based advertising has consistently been a popular and effective form of marketing. Businesses have used space in newspapers and magazines to reach their target audience since the printing press was invented. In today’s marketplace, print media is surrounded by different types of digital opportunities for businesses to use; but, a recent study has found that consumers still prefer print materials.

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Tags: Wicked Local, Print

Designing Viral Content to Engage Customers

Posted by Nick Pizzolato on Tue, Aug 15, 2017 @ 01:23 PM

Businesses have achieved great success recently using social media in their digital marketing campaigns. One of the most valuable discoveries from this relationship has been viral marketing. These are messages which consumers connect with and share on social media, creating brand awareness.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Creating an Infographic for Your Business

Posted by Nick Pizzolato on Thu, Aug 10, 2017 @ 12:56 PM

The marketing content you share needs to be able to grab the attention of consumers and present them information that is easy to understand. Recent studies have shown that the most engaging pieces of digital content don’t rely on words, but on images instead. Infographics are your way to share information with your audience that will encourage them to connect with your business.

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Tags: Digital Marketing, Customer Engagement, Infographic