News and Trends: Facebook’s Milestone & Instagram’s Addition

Posted by Nick Pizzolato on Mon, Aug 31, 2015 @ 12:55 PM

It’s not unusual to read about the launch of a new social media app and how it will change the landscape of how people will communicate with each other. Some platforms, like Periscope and Meerkat, find an instant audience and become popular. Other sites just fade away into obscurity. The sites that are established and popular are that way because they are constantly upgrading and improving on their service. Two social media sites announced big news last week about platform updates and increased engagement.

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Tags: Social Media, Small Business, Digital Marketing, News & Trends

Throwback Thursday: Fun at Lake Quannapowitt in Wakefield

Posted by Nick Pizzolato on Thu, Aug 27, 2015 @ 01:03 PM

As summer starts to draw to a close, there a few weeks left to enjoy some of Massachusetts's local watering holes. One of those spots is Lake Quannapowitt in Wakefield. This natural lake has been used by residents since Puritan settlers found the area in the mid 1600s. You can see here, that even back in the early 1900s, people spent time at the shore during the hot summer days.

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Tags: Wicked Local, Throwback Thursday

Responsive Websites - A Small Business Testimonial

Posted by Nick Pizzolato on Wed, Aug 26, 2015 @ 12:37 PM

Over the last few weeks we’ve talked about how responsive websites work, and why they are great for small businesses. We’ve focused in on the statistics, like 80% of internet searches take place on smartphones. We’ve also demonstrated to you what responsive websites look like when they are scaled down or viewed on a mobile device.

The demonstrations and accurate facts are great reasons to build a responsive website, but it would be normal for you to have to think twice before building and redesigning your website. How do you know the site will work for you?

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Tags: Small Business, Digital Marketing, Websites

Learning the Lingo: What is a GIF?

Posted by Nick Pizzolato on Mon, Aug 24, 2015 @ 02:08 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: What is a GIF?

Communicating with consumers online is normally straightforward. You post a message on Facebook and your fans click the “like” button. They can tweet a response if they follow you on Twitter. They can leave comments on your blog posts. But, text-based comments aren’t the only way people can communicate. As internet culture evolves, so does the way people communicate online. One of the ways users communicate questions or their attitude to a post may be by using a GIF.

GIFs are short for “graphic interchange format,” and were developed more than 20 years ago as a way for people to upload images that would load faster on web pages. But, GIF images soon found another a purpose, because they could also be used to save animation at a smaller file size to be loaded online. Before Flash and YouTube made placing videos and animation easy, GIFs were being used to show moving images.

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Tags: Digital Marketing

Throwback Thursday: The Marshfield Fair

Posted by Nick Pizzolato on Thu, Aug 20, 2015 @ 12:45 PM

Today’s Throwback Thursday post isn’t a picture but an event. THE event for those who live in Southeastern Massachusetts. Tomorrow, The Marshfield Fair opens for the 147th time! From August 21st through the 30th, the fairgrounds will be open for people to enjoy carnival rides, play games, snack on fair food, check out a petting zoo, listen to music, watch animal competitions, and more. Plus, the annual demolition derby, which is always a crowd favorite.

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Tags: Wicked Local, Throwback Thursday

Three Ways to Blog About Your Business

Posted by Nick Pizzolato on Wed, Aug 19, 2015 @ 01:52 PM

In the digital age of marketing, there are some key elements your business should have. Your business probably has a website. The site has your contact information and a description of your business. Maybe you have an online store too, so you can sell products and services online. Hopefully, you have a Facebook page to connect with your users and share coupons and special offers. But does your business have a blog?

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Tags: Small Business, Digital Marketing, Websites

VIDEO: What Responsive Website Design Looks Like

Posted by Nick Pizzolato on Tue, Aug 18, 2015 @ 01:58 PM

Responsive website design is one of the most popular trends in modern web design. The biggest benefit of building a responsive site is yourcustomers will always see your website the exact some way.

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7 Tips to Having a Great YouTube Channel

Posted by Nick Pizzolato on Mon, Aug 17, 2015 @ 01:07 PM

Having a YouTube channel is the perfect tool for your business to create content that is both educational and entertaining for your customers. These videos are going to help expand your brand digitally and create easily consumable information for your audience.

Now that you have created your YouTube channel, it’s time to think how to keep the site active and engaging. Your channel is not only a hub for your content, but a place where people will be directed to when they do a web or YouTube search for specific content. Your YouTube page will help strengthen your company’s digital branding.

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Tags: Digital Advertising, Small Business, Digital Marketing, Video

Throwback Thursday: Hudson Balloon Festival

Posted by Nick Pizzolato on Thu, Aug 13, 2015 @ 12:52 PM

This weekend, the Hudson-Concord Elks Lodge invites everyone to the Hudson-Concord Elks Pavilion on Saturday to enjoy the annual Balloon and Blues Festival. Hot air balloons have been flying above the Assabet River almost every year for the last ten years. Wicked Local captured this photo from the 2006 event.

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Tags: Wicked Local, Throwback Thursday

Supporting Local Business During the Sales Tax Holiday

Posted by Nick Pizzolato on Wed, Aug 12, 2015 @ 01:50 PM

This weekend, the Commonwealth of Massachusetts will hold its 10th Sales Tax Holiday. On Saturday, August 15th and Sunday, August 16th Bay State consumers will be able to purchase retail items, up to $2,500, without a sales tax.

Massachusetts Governor, Charlie Baker, stated that the sales tax holiday is beneficial for both consumers and small businesses. He stated that the brief break consumers get from the sales tax also stimulates city and town economies across the state.

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Tags: Digital Advertising, Small Business, Digital Marketing