Some of the terms used in this post we covered in last week’s edition of Learning the Lingo.
You’ve created a website for your business. Visually, it’s stunning. You also have incredible content. You provide educational and entertainment components to properly communicate your mission with an audience. Now, you just need consumers to find the webpage.
Despite all of your content and your focus on keywords, you still don’t get the type of response you want from a search engine. If the organic search isn’t meeting your expectations, what can you do? Take a deeper look into search engine marketing (SEM). The secret to getting good exposure on search engines isn’t being a top search result, it’s understanding how search engine marketing works.Read More