Throwback Thursday: Hingham's Lost Amusement Park

Posted by Nick Pizzolato on Thu, Apr 02, 2015 @ 01:54 PM

When you think about amusement parks you probably think of theme parks with cartoon characters, roller coasters and parades. However, did you know that there was an amusement park located in Hingham, Massachusetts?

The Melville Garden at Downer Landing was built by Dorchester industrialist Samuel Downer in 1871. It became a destination for visitors during the summer and featured clambakes, fireworks, bowling, and dancing. It was also the first place in Hingham to have electric lights. The park closed in 1897.

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Tags: Throwback Thursday

Direct Email Marketing: Your Resource to Finding New Customers

Posted by Nick Pizzolato on Wed, Apr 01, 2015 @ 04:30 PM

Congratulations! You have created the perfect email message. The content is crisp and engaging. The images you have selected are going to direct attention to the copy and create an emotional connection with a consumer. The deal you have included is guaranteed to bring customers into your store and spend money. But, who do you send the email to?

You could send the message to all of your existing customers. You know they respect and trust your business. But do you really want to just reach out to customers who already know you and your business? Shouldn’t you also be trying to engage with customers who don’t know who you are?

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Tags: Small Business, Digital Marketing, Customer Engagement, Email Marketing

March Roundup: Blogs that Explore How To Introduce, Engage and Sell to Local Consumers

Posted by Nick Pizzolato on Tue, Mar 31, 2015 @ 04:02 PM

March has been a very busy month. We looked at different ways local businesses could connect and serve their communities. Posts that highlighted creating opportunities for your brand and encourage consumers to turn to you for purchases. How to introduce your business by using Email Marketing and Custom Content. Exploring ways that would lead customers to engage with your brand by utilizing social media strategy. Finally, after the introduction and interaction, having an E-Commerce solution in place on your website, to build online sales and traffic.

If you missed any of these posts, here is March’s blog post roundup.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Customer Engagement

5 Steps to Running a Spring Photo Contest

Posted by Nick Pizzolato on Mon, Mar 30, 2015 @ 04:20 PM

Photo sharing has become extremely popular thanks to the different apps and websites that encourage social sharing. Instagram averages 70 million photo shares a day. The increasing popularity has created a surge in companies running photo sharing promotions and contests. These are easy ways for you to create and develop engagement with the consumers in your community and also inspire user generated content for your business.

The start of Spring offers many opportunities for image contests because it can inspire stellar photography. As people begin to wander outside, taking photos to showcase spring, it offers you a chance to invite consumers to connect with your business and share those images with you.

Here are five tips for running a photo sharing contest.

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Tags: Social Media, Small Business, Digital Marketing, Customer Engagement

How To Grow Social Media Engagement Using a Calendar

Posted by Nick Pizzolato on Fri, Mar 27, 2015 @ 03:53 PM

Social media should be a part of the strategy for every business. Your social presence provides consumers with information about your business but also offers a way to communicate with your company. Engaging with you means that consumers can turn to you as a trusted resource.

But sometimes creating content on a day-to-day basis for your business can be challenging. Writer’s block can hinder the most creative social media minds. How can you clear a creative path and build strong and engaging posts?

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Tags: Social Media, Digital Marketing, Customer Engagement

Throwback Thursday: Celebrating Somerville's Marshmallow Fluff

Posted by Nick Pizzolato on Thu, Mar 26, 2015 @ 03:28 PM

On Wednesday, it was announced that Kraft and Heinz food companies would merge to become The Heinz Kraft Company. One of Kraft's most notable (and sweetest) foods has history here in Massachusetts. I'm talking about Marshmallow Fluff.

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Tags: Wicked Local, Throwback Thursday

Infographic: The Case For Email Marketing

Posted by Nick Pizzolato on Thu, Mar 26, 2015 @ 10:51 AM

A few weeks ago, we wrote about the positive impact email marketing can have for businesses. Here is an infographic illustrating eight more reasons why email marketing campaigns are the perfect tool for your business to use.

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Tags: Digital Marketing, Infographic, Email Marketing

Making Your Business Blossom: The Spring Home & Garden Section

Posted by Nick Pizzolato on Wed, Mar 25, 2015 @ 10:30 AM

Winter is thankfully, finally, officially over. The record amount of snow that we received in February is almost gone. The temperature is rising, the birds are singing, and people are finally going outside for walks around their community. Spring is the season for waking up and emerging to a new world.

Spring cleaning is an unofficial, but much needed tradition for businesses and homes. Cleaning the salt and grime from your windows. Sweeping out the dirt that is tracked in throughout the winter. Dusting your shelves and products so that they seem more welcoming and less stagnant.

Don’t limit the spring cleaning to just your storefront - take this time and reset your ideas on advertising and marketing for your business too. Wicked Local’s annual Spring Home & Garden special section is the perfect opportunity for you to reach local customers. Our special sections are designed to appeal to consumers and their desire to prepare their homes for spring and the rest of the year.

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Tags: Small Business, Wicked Local

News and Trends: Introducing Meerkat and How Your Business Can Use it

Posted by Nick Pizzolato on Mon, Mar 23, 2015 @ 02:51 PM

Earlier this month, Meerkat, a new video app, was introduced and touted as being a true game changer for how we communicate with each other through social media. But what is Meerkat? And is it relevant to your business?

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Tags: Social Media, Digital Marketing, News & Trends

How to Grow Your Business With a Blog

Posted by Nick Pizzolato on Fri, Mar 20, 2015 @ 03:30 PM

I’ll be honest, it feels a little weird to be writing a blog post about blogging. But the truth is, writing a blog is a key way for businesses to build consumer interest without spending much money on promotion. It takes time to create content and build an audience, but when you do, it will be full of consumers who feel that they have a rapport with your company.

One of the reasons I think a business owner or manager may be reluctant to starting a blog is because there may be a stigma when it comes to blogging. Afterall the term “blog” is just a abbreviation for “weblog,” or an online diary. There’s a perception that it’s just an online journal. But a blog is what you make it. For businesses it can be a tool to offer real advice and insight to potential customers.

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Tags: Small Business, Digital Marketing, Customer Engagement