Blog

How to Grow Your Business With a Blog

Posted by Nick Pizzolato on Fri, Mar 20, 2015 @ 03:30 PM

I’ll be honest, it feels a little weird to be writing a blog post about blogging. But the truth is, writing a blog is a key way for businesses to build consumer interest without spending much money on promotion. It takes time to create content and build an audience, but when you do, it will be full of consumers who feel that they have a rapport with your company.

One of the reasons I think a business owner or manager may be reluctant to starting a blog is because there may be a stigma when it comes to blogging. Afterall the term “blog” is just a abbreviation for “weblog,” or an online diary. There’s a perception that it’s just an online journal. But a blog is what you make it. For businesses it can be a tool to offer real advice and insight to potential customers.

Read More

Tags: Small Business, Digital Marketing, Customer Engagement

Throwback Thursday: Main Street in Rockport

Posted by Nick Pizzolato on Thu, Mar 19, 2015 @ 03:56 PM

Today’s Throwback Thursday image is the first in our series of “Your Main Street.” From time to time, we’re going to share a “Main Street” image from the past to honor and celebrate how important local businesses are to each one of our communities.

Read More

Tags: Throwback Thursday

Video: 3 Facts About Direct Email

Posted by Nick Pizzolato on Wed, Mar 18, 2015 @ 04:09 PM

 

 

When you are thinking about ways to interact with your customers, do you ever consider Direct Email? Direct Email offers you the opportunity to directly engage with a captive audience. In fact, we produced a short video to highlight some facts about the advantages of using a Direct Email campaign.

 

 

Read More

Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Create Your Own March Madness

Posted by Nick Pizzolato on Tue, Mar 17, 2015 @ 04:17 PM

On Thursday, March 19th, practically every sports fan in the country will be turning on their TV to watch college basketball. The annual NCAA Basketball Championship, also known as March Madness, begins and it is considered something of a national holiday to sports fans.

Read More

Tags: Small Business, Customer Engagement, Marketing

Make Your Business Headline News

Posted by Nick Pizzolato on Fri, Mar 13, 2015 @ 02:45 PM

In the 21st century, advertising opportunities have become more diverse than ever before. Businesses can grow a customer base through positive word of mouth. They can engage consumers through social media and be a trusted source for information and products. They can reach their community through direct mail. Advertising is all about having your brand and product be associated with a customers’ need, so they choose you when the time comes to satisfy that need.

No matter what avenue you use to advertise, you are looking to inform consumers about your business. You want to share your name, location, what products, or services you offer and why they should buy from you. In essence you’re creating a news story about your business. However, each medium only offers a limited amount of space to sell your service. But have you ever thought about actually writing a story?

Read More

Tags: Sponsored Content, Digital Advertising, Small Business

Throwback Thursday: The First Email

Posted by Nick Pizzolato on Thu, Mar 12, 2015 @ 04:36 PM

What do you think the first email message was?

"Did you get this message?" That would have been my guess.

Read More

Tags: Throwback Thursday

Using Email Marketing to Engage with Consumers

Posted by Nick Pizzolato on Wed, Mar 11, 2015 @ 03:00 PM

People like to claim that social media has become the primary way people communicate with each other online. In reality, email is still the digital conversation king. Facebook knows this and has been trying to make its messenger app an email substitute for younger generations. However, with 122,500,453,020 emails sent every hour, email still holds a majority of the power.

One of the reasons why email is such a giant, is because not everyone has a Facebook or Twitter account. However, almost everyone has at least one email address. In 2014, the Radicati Group reported that more than 2.5 billion email addresses existed globally.

Read More

Tags: Small Business, Digital Marketing, Customer Engagement, Email Marketing

Learning the Lingo: Crowdsourcing

Posted by Nick Pizzolato on Fri, Mar 06, 2015 @ 04:57 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: crowdsourcing.

Local businesses need community support to survive. A successful company reaches out to consumers and builds relationships with them looking to build trust. The goal is for customers to turn to a local business owner as an expert in their industry. The more of these relationships you can build, the larger your own local community of shoppers grows.

A growing trend in marketing, is building these communities through crowdsourcing. Crowdsourcing is when a business owner/manager asks their audience for an opinion. They use these conversations as a way to seek consumer advice and build a stronger relationship with patrons. This gives customers a voice and lets them feel that they have some ownership in the decision making process.

Read More

Tags: Small Business, Digital Marketing, Customer Engagement, Marketing

Throwback Thursday: The Homebrew Computer Club's First Meeting

Posted by Nick Pizzolato on Thu, Mar 05, 2015 @ 01:05 PM

Today, we honor the group of friends who made the personal computer a necessity and Silicon Valley THE place for tech companies to go to flourish. On March 5,1975, The Homebrew Computer Club met for the first "official" time in the garage of Gordon French. Its members were the pioneers of our current digital landscape.

Read More

Tags: Throwback Thursday

E-Commerce Brings Global Customers to Your Local Store

Posted by Nick Pizzolato on Wed, Mar 04, 2015 @ 02:33 PM

It’s not enough for a business just to have a web presence anymore, they need to be able to sell their products online too. Consumers are looking for the opportunity to buy from your online store. If you don’t have that option for them, you’re losing potential business, and maybe even significantly hurting your bottom line. Larger companies have fallen because they didn’t have an e-commerce option.

Read More

Tags: Small Business, Digital Marketing