10 Tips for Email Marketing Success

Posted by Nick Pizzolato on Wed, Apr 29, 2015 @ 10:17 AM

Your email marketing campaign offers you the opportunity to promote your business by finding new consumers and encouraging them to become customers. However, creating them can seem complicated becauses of the steps involved in the process. You need to focus on statistics and being creative to build a strong message that represents your brand.

You may feel overwhelmed while deciding what promotion you are going to offer, or developing the subject line, or even deciding what your target audience is. Don’t worry. I want you to take a deep breath and relax. Although building an email can be daunting, there is no better way to introduce your business to new consumers.

To help you stay calm and grounded here are 10 tips you should use as a best practices checklist while creating an email marketing campaign.

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Tags: Small Business, Email Marketing

The Power of Print Advertising

Posted by Nick Pizzolato on Mon, Apr 27, 2015 @ 12:16 PM

We spend almost all of our time in front of some sort of screen. Smartphones, tablets, tvs, and computers all fight for our attention during the day. It shouldn’t be a surprise that because of emerging technology, print publications have taken a hit in popularity. However, this doesn’t mean that newspapers, special sections and magazines should be ignored when it comes to ad placement. Print advertising is still a vital part of the customer experience.

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Tags: Small Business, Marketing, Print

Throwback Thursday: Main Street in Plymouth, Ma

Posted by Nick Pizzolato on Thu, Apr 23, 2015 @ 01:54 PM

From time to time, we like to share a “Main Street” image from the past to honor and celebrate how important local businesses are to each one of our communities. Today’s “Your Main Street” photo is of Plymouth, Massachusetts.

This picture shows what Plymouth looked like at the beginning of the 20th century. You can see shoppers traveled through town using cars, trolleys, and horse drawn carriages.

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Tags: Throwback Thursday

7 Ways Your Business Can Celebrate Earth Day

Posted by Nick Pizzolato on Wed, Apr 22, 2015 @ 02:48 PM

In 1970, Senator Nelson Gaylord organized the first Earth Day to help bring attention to the pollution that was happening. More than 20 million people across the United States took part and celebrated environmental protection. Since then, Earth Day has become an international day of education for environmental issues.

Here are seven ways your business can celebrate Earth Day every day.

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Tags: Cause Marketing, Small Business

5 Steps to Write Email Content that Connects

Posted by Nick Pizzolato on Tue, Apr 21, 2015 @ 02:38 PM

Email marketing is a strong tool business owners can use to reach new customers and build their brand. However, it can be a challenge to write content that will connect with consumers. It can be tricky to create a message that is both easy to read and will encourage interaction.

There is no perfect formula to building email content, but there are some steps you can take to increase your level of success.

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Tags: Digital Advertising, Small Business, Digital Marketing, Email Marketing

Running Your Business is Like Running a Marathon

Posted by Nick Pizzolato on Mon, Apr 20, 2015 @ 01:14 PM

Today is the 119th Boston Marathon. It is one of the most famous and notable long distance races in the world. It’s a course that challenges both expert and novice racers. Although you don’t have to leap over obstacles or trudge through mud, the marathon tests you with organic obstacles like Heartbreak Hill and the unpredictable New England weather. If you can battle through the elements, the course, and even your own body, the reward is reaching the finish line successfully.

In a lot of ways running the marathon and running your business are quite similar. Both journeys take planning, commitment and support from people in neighboring communities. You don’t just wake up one day and decide you want to run a marathon. The same goes for starting your business and building an advertising strategy.

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Tags: Digital Advertising, Small Business, Digital Marketing, Customer Engagement, Marketing

Google to Reward Mobile Sites, Is Your Business Ready?

Posted by Nick Pizzolato on Fri, Apr 17, 2015 @ 01:22 PM

Google is the world’s biggest search engine. It’s the site most people turn to when they need to find a restaurant, directions, or what products to purchase. They are constantly working and updating how they rank websites, not to create chaos, but to generate relevant results for consumers. However, on April 21st, they will launch a massive update, which will significantly change the way your business is found on the search engine.

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Tags: Small Business, Digital Marketing, Websites

Throwback Thursday: The Boston Marathon

Posted by Nick Pizzolato on Thu, Apr 16, 2015 @ 12:25 PM

On Monday, thousands of athletes will line up in Hopkinton, Massachusetts to participate in the 119th Boston Marathon. They will push their bodies to the limit as they travel across 26.2 miles and through eight towns before ending their journey at Copley Square in Boston. But they won’t be alone because over a million spectators will line the course, clapping and cheering for them.

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Tags: Wicked Local, Throwback Thursday

Infographic: The Best (and Worst) Keywords for Email Subject Lines

Posted by Nick Pizzolato on Wed, Apr 15, 2015 @ 11:08 AM

First impressions mean a lot when it comes to email marketing. Business owners are always looking to write a subject line that will grab the attention of a consumer and entice them to read their message. A study was done to see what keywords encouraged positive engagement and what words led to an email being ignored. This infographic highlights the subject line keywords that worked and the words that didn’t.

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Tags: Small Business, Digital Marketing, Customer Engagement, Infographic, Email Marketing

7 Accessories that Turn Your Smartphone Into a Video Camera

Posted by Nick Pizzolato on Tue, Apr 14, 2015 @ 12:52 PM

If your business isn’t creating video content it probably should be. Short films build consumer engagement and awareness and shows that your business has a personality. However, purchasing video equipment isn’t cheap, so it’s understandable if some people think the investment isn’t worth it. But, you don’t necessarily need the most expensive camera to create engaging content.

Here are 7 accessories that can step up your smartphone cinematography.

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Tags: Small Business, Customer Engagement, Video