Blog

SEM - The Power of Name Recognition Through Web Searches

Posted by Nick Pizzolato on Fri, Jan 23, 2015 @ 02:58 PM

I have a secret. I don’t just write a blog for Wicked Local Media Solutions. I also am the writer and producer of the show “True Detective” on HBO. Go ahead and Google “Nick Pizzolato.” I’ll wait.

See, there I am; author and television producer Nic Pizzolatto.

Okay, okay. I’m not that Nick Pizzolato. But, from time to time I'm asked if I’m him or related to him. Sometimes, people who I have just met come up to me in private and ask if I'm “that” Nic Pizzolatto. It’s always a little deflating when I have to tell them no.

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Tags: SEM, Digital Marketing, Websites

New & Trending: Wearable Technology at CES

Posted by Nick Pizzolato on Fri, Jan 16, 2015 @ 04:41 PM

The Annual International Consumer Electronics Show (CES) was held last week in Las Vegas, Nevada. CES has become the showcase for companies to debut new gadgets and technology for consumers and investors. From drones to driverless cars, the show helps create buzz around products and companies.

While reading about the event, I saw that wearable technology was one of the more popular trends on display this year. All of these products look like they can have a positive influence on health, fitness, pet care and even fashion.

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Tags: Customer Engagement, News & Trends

Learning the Lingo: Responsive Web Design

Posted by Nick Pizzolato on Tue, Jan 13, 2015 @ 02:51 PM

I remember visiting my first website in 1996. I was taking a computer skills class and part of the class was teaching students about using email and visiting websites, since both were fairly new.

There was a fair amount of anticipation as the page slowly loaded to show the home page for the now defunct search engine, Alta Vista. Our assignment was to search for and find a website that interested us. Being a fan of “The Simpsons,” I typed in “Fox Television” and visited fox.com. Thanks to the Way Back Machine, you can see what the site looked liked 19 years ago.

I remember being amazed at that website - even though it was mostly just graphics and not that much actual content.

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Tags: Digital Advertising, Digital Marketing, Websites, Learning the Lingo

Taking Your Business Mobile

Posted by Nick Pizzolato on Fri, Jan 09, 2015 @ 12:54 PM

Do you ever get the feeling that no one is paying attention to you? I don’t mean in the way one would ask themselves if they are having an existential crisis. Literally, when you go out into the world, how many people are actually paying attention to you?

Next time you hop on a train, sit in a restaurant or even walk around your community, look around and count. Sure, there may be a few people making eye contact, but most likely they’ll be concentrating on their smartphone.

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Tags: Small Business, Customer Engagement, Mobile

Know Your Meme: Internet Culture that Businesses Can Use

Posted by Nick Pizzolato on Tue, Jan 06, 2015 @ 03:30 PM

There was a time when I wouldn’t even think about explaining what an internet meme was, let alone how a business might possibly use them. But, it’s a brave new world where businesses need to connect and engage with consumers in other ways besides endorsing their products. One of the ways companies are expanding their brand engagement is by using an internet meme.

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Tags: Social Media, Customer Engagement, News & Trends

Infographic: 2014 Social Media Milestones

Posted by Nick Pizzolato on Wed, Dec 31, 2014 @ 10:59 AM

We wanted to share an infographic that captured some of 2014's social media milestones.

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Tags: Social Media, Infographic

Seven Tips to Make Your Social Media Video a Blockbuster

Posted by Nick Pizzolato on Tue, Dec 30, 2014 @ 12:47 PM

Videos have always driven online traffic. Each year, more people spend more time watching videos on their computers or mobile devices. As the demand for videos have increased, the ability to produce videos has become easier and easier.

Apps like Vine, Instagram and Directr are making video production more accessible for businesses to share their vision and brand. But how do you get the most out of your filming experience? These tips may give you an edge.

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Tags: Social Media, Small Business, Video

Three Trends to Watch for in 2015

Posted by Nick Pizzolato on Fri, Dec 26, 2014 @ 02:15 PM

I’ve been reading a lot of articles about predicting the social media and advertising trends for 2015. It’s important to read what experts are saying about the upcoming year so you can put yourself in a position to be ahead of the curve and catch a trend while it’s still hot.

There are two types of trends. There’s the type of trends that are hot on social media. These are the ones that are noted on Twitter and Facebook and gauge active interaction. They can help create a viral buzz for your business. But be careful, because these trends have a shelf life.

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Tags: Digital Advertising, Small Business, Digital Marketing, Customer Engagement

Your Business's Year in Review

Posted by Nick Pizzolato on Wed, Dec 24, 2014 @ 12:14 PM

Some of my favorite stories to read at the end of the year are articles that look back at the year that was. It seems like every publication writes at least one “Year in Review” article.

I find them interesting for two reasons. First, I have a terrible, terrible memory. Unless an event, product or day connects with me in a significant way, I probably will forget it happened. For example, I can tell you where I was when the Red Sox won the 2004 World Series, but I have no idea who won the 2014 World Series.

Second, these lists are a great way to compare trends from year to year. What was the most popular kind of music? What were the news stories that we consumed and how did we consume them? What can we learn to make the next year different?

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Tags: Social Media, Digital Advertising, Small Business

In the News: Instagram has More Active Users than Twitter

Posted by Nick Pizzolato on Fri, Dec 19, 2014 @ 02:08 PM

2014 was supposed to be Twitter’s year.

They reorganized their mobile app display so they could compete with Facebook. They had set up partnerships with FIFA to help promote the World Cup. And they reached 250 million active users (MAU) in the first quarter of 2014’s fiscal year. Twitter was in a position to cement itself as the number two social network.

However, it didn’t work out that way.

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Tags: Social Media, Digital Marketing, Customer Engagement, News & Trends