Blog

Throwback Thursday: Celebrating Somerville's Marshmallow Fluff

Posted by Nick Pizzolato on Thu, Mar 26, 2015 @ 03:28 PM

On Wednesday, it was announced that Kraft and Heinz food companies would merge to become The Heinz Kraft Company. One of Kraft's most notable (and sweetest) foods has history here in Massachusetts. I'm talking about Marshmallow Fluff.

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Tags: Wicked Local, Throwback Thursday

Infographic: The Case For Email Marketing

Posted by Nick Pizzolato on Thu, Mar 26, 2015 @ 10:51 AM

A few weeks ago, we wrote about the positive impact email marketing can have for businesses. Here is an infographic illustrating eight more reasons why email marketing campaigns are the perfect tool for your business to use.

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Tags: Digital Marketing, Infographic, Email Marketing

Making Your Business Blossom: The Spring Home & Garden Section

Posted by Nick Pizzolato on Wed, Mar 25, 2015 @ 10:30 AM

Winter is thankfully, finally, officially over. The record amount of snow that we received in February is almost gone. The temperature is rising, the birds are singing, and people are finally going outside for walks around their community. Spring is the season for waking up and emerging to a new world.

Spring cleaning is an unofficial, but much needed tradition for businesses and homes. Cleaning the salt and grime from your windows. Sweeping out the dirt that is tracked in throughout the winter. Dusting your shelves and products so that they seem more welcoming and less stagnant.

Don’t limit the spring cleaning to just your storefront - take this time and reset your ideas on advertising and marketing for your business too. Wicked Local’s annual Spring Home & Garden special section is the perfect opportunity for you to reach local customers. Our special sections are designed to appeal to consumers and their desire to prepare their homes for spring and the rest of the year.

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Tags: Small Business, Wicked Local

News and Trends: Introducing Meerkat and How Your Business Can Use it

Posted by Nick Pizzolato on Mon, Mar 23, 2015 @ 02:51 PM

Earlier this month, Meerkat, a new video app, was introduced and touted as being a true game changer for how we communicate with each other through social media. But what is Meerkat? And is it relevant to your business?

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Tags: Social Media, Digital Marketing, News & Trends

How to Grow Your Business With a Blog

Posted by Nick Pizzolato on Fri, Mar 20, 2015 @ 03:30 PM

I’ll be honest, it feels a little weird to be writing a blog post about blogging. But the truth is, writing a blog is a key way for businesses to build consumer interest without spending much money on promotion. It takes time to create content and build an audience, but when you do, it will be full of consumers who feel that they have a rapport with your company.

One of the reasons I think a business owner or manager may be reluctant to starting a blog is because there may be a stigma when it comes to blogging. Afterall the term “blog” is just a abbreviation for “weblog,” or an online diary. There’s a perception that it’s just an online journal. But a blog is what you make it. For businesses it can be a tool to offer real advice and insight to potential customers.

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Tags: Small Business, Digital Marketing, Customer Engagement

Throwback Thursday: Main Street in Rockport

Posted by Nick Pizzolato on Thu, Mar 19, 2015 @ 03:56 PM

Today’s Throwback Thursday image is the first in our series of “Your Main Street.” From time to time, we’re going to share a “Main Street” image from the past to honor and celebrate how important local businesses are to each one of our communities.

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Tags: Throwback Thursday

Video: 3 Facts About Direct Email

Posted by Nick Pizzolato on Wed, Mar 18, 2015 @ 04:09 PM

 

 

When you are thinking about ways to interact with your customers, do you ever consider Direct Email? Direct Email offers you the opportunity to directly engage with a captive audience. In fact, we produced a short video to highlight some facts about the advantages of using a Direct Email campaign.

 

 

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Create Your Own March Madness

Posted by Nick Pizzolato on Tue, Mar 17, 2015 @ 04:17 PM

On Thursday, March 19th, practically every sports fan in the country will be turning on their TV to watch college basketball. The annual NCAA Basketball Championship, also known as March Madness, begins and it is considered something of a national holiday to sports fans.

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Tags: Small Business, Customer Engagement, Marketing

Make Your Business Headline News

Posted by Nick Pizzolato on Fri, Mar 13, 2015 @ 02:45 PM

In the 21st century, advertising opportunities have become more diverse than ever before. Businesses can grow a customer base through positive word of mouth. They can engage consumers through social media and be a trusted source for information and products. They can reach their community through direct mail. Advertising is all about having your brand and product be associated with a customers’ need, so they choose you when the time comes to satisfy that need.

No matter what avenue you use to advertise, you are looking to inform consumers about your business. You want to share your name, location, what products, or services you offer and why they should buy from you. In essence you’re creating a news story about your business. However, each medium only offers a limited amount of space to sell your service. But have you ever thought about actually writing a story?

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Tags: Sponsored Content, Digital Advertising, Small Business

Throwback Thursday: The First Email

Posted by Nick Pizzolato on Thu, Mar 12, 2015 @ 04:36 PM

What do you think the first email message was?

"Did you get this message?" That would have been my guess.

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Tags: Throwback Thursday