Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Call-to-Action.
As a person, you may not want attention drawn to you. You may want to quietly live your life and not be exposed to the public eye. You don’t want to be a hermit, but you also don’t want people intruding on your life.
And that’s fine. Some of the greatest thinkers, artists and people have lived their lives that same way.
But if you run a business, you crave attention. You demand attention. You want everyone to know about your business. If they know about your business, they will follow your business. If they follow your business, they will want to know about your promotions, events and news. All the work you put into marketing your business is so your customers will see these announcements and act on them.
That’s a call-to-action (or CTA). It’s an instruction to a customer that will drive them to make a purchase or at the very least learn more about why your business is the best place to buy a product. It’s such an integral part of any business that you are probably already doing it, without knowing it.