Blog

4 Ways Your Business Can Keep Warm On Snow Days

Posted by Nick Pizzolato on Fri, Feb 06, 2015 @ 02:47 PM

Recently, residents of Massachusetts have seen a historic amount of snow. New Englanders know these type of storms are going to happen, so we just hunker down and prepare ourselves.

For children in school, a snow day is a surprise day off. For business owners, it doesn’t necessarily bring smiles to faces.

Depending on the severity of the storm, a local business may have to stop or delay its operations. It means sidewalks need to be shoveled, work schedules need to be rearranged, and deliveries need to be cancelled or rescheduled. Business owners and managers need to also be prepared for the day after the storm stops, and open the store as if nothing happened.

But, if your business is slow or you are forced to close for the day due to a snow storm, that doesn’t mean you still can’t cultivate a relationship with your potential or regular customers. This is a time for you to come in from the cold and work on using social media to reach out to customers.

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Tags: Social Media, Digital Advertising, Small Business

In the News: Super Bowl Commercials

Posted by Nick Pizzolato on Tue, Feb 03, 2015 @ 11:15 AM

The Super Bowl is known for two things: championship football and creative television commercials. Well, creative and expensive television commercials.

Expensive isn’t just referring to the production value of creating the ads (which can be massive considering the cost of celebrity endorsements), but also how much each ad costs the advertiser to appear on TV during the game.

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Tags: Small Business, Marketing, News & Trends

3 Reasons Print Media Still Works in Advertising

Posted by Nick Pizzolato on Fri, Jan 30, 2015 @ 01:55 PM

Print is not dead.

Yes, I recognize the irony of reading that in a blog post. A post you probably found via a link from a social media site or from an email. It’s a fair statement to say that in the last fifteen years, the digital landscape has evolved dramatically and has become competitive with the print world.

But, print media is not gone. It’s very much alive and available for businesses to use. After all, the print industry is worth $640 billion and supports $3.8 trillion in jobs and services. Any industry with that much invested into the economy is going to be a viable option for any business.

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Tags: Small Business, Marketing

Learning the Lingo: Newsjacking

Posted by Nick Pizzolato on Tue, Jan 27, 2015 @ 11:54 AM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Newsjacking.

Last week, we were honored to have marketer David Meerman Scott speak at our Wicked Local Media Solutions 2015 Sales Kick-Off.

During the presentation he introduced the idea of “newsjacking.” This is when a company seizes onto a breaking news story or pop culture moment and creates a quick marketing campaign, tying their product into a timely event.

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Tags: Digital Advertising, Digital Marketing, Learning the Lingo

SEM - The Power of Name Recognition Through Web Searches

Posted by Nick Pizzolato on Fri, Jan 23, 2015 @ 02:58 PM

I have a secret. I don’t just write a blog for Wicked Local Media Solutions. I also am the writer and producer of the show “True Detective” on HBO. Go ahead and Google “Nick Pizzolato.” I’ll wait.

See, there I am; author and television producer Nic Pizzolatto.

Okay, okay. I’m not that Nick Pizzolato. But, from time to time I'm asked if I’m him or related to him. Sometimes, people who I have just met come up to me in private and ask if I'm “that” Nic Pizzolatto. It’s always a little deflating when I have to tell them no.

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Tags: SEM, Digital Marketing, Websites

New & Trending: Wearable Technology at CES

Posted by Nick Pizzolato on Fri, Jan 16, 2015 @ 04:41 PM

The Annual International Consumer Electronics Show (CES) was held last week in Las Vegas, Nevada. CES has become the showcase for companies to debut new gadgets and technology for consumers and investors. From drones to driverless cars, the show helps create buzz around products and companies.

While reading about the event, I saw that wearable technology was one of the more popular trends on display this year. All of these products look like they can have a positive influence on health, fitness, pet care and even fashion.

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Tags: Customer Engagement, News & Trends

Learning the Lingo: Responsive Web Design

Posted by Nick Pizzolato on Tue, Jan 13, 2015 @ 02:51 PM

I remember visiting my first website in 1996. I was taking a computer skills class and part of the class was teaching students about using email and visiting websites, since both were fairly new.

There was a fair amount of anticipation as the page slowly loaded to show the home page for the now defunct search engine, Alta Vista. Our assignment was to search for and find a website that interested us. Being a fan of “The Simpsons,” I typed in “Fox Television” and visited fox.com. Thanks to the Way Back Machine, you can see what the site looked liked 19 years ago.

I remember being amazed at that website - even though it was mostly just graphics and not that much actual content.

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Tags: Digital Advertising, Digital Marketing, Websites, Learning the Lingo

Taking Your Business Mobile

Posted by Nick Pizzolato on Fri, Jan 09, 2015 @ 12:54 PM

Do you ever get the feeling that no one is paying attention to you? I don’t mean in the way one would ask themselves if they are having an existential crisis. Literally, when you go out into the world, how many people are actually paying attention to you?

Next time you hop on a train, sit in a restaurant or even walk around your community, look around and count. Sure, there may be a few people making eye contact, but most likely they’ll be concentrating on their smartphone.

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Tags: Small Business, Customer Engagement, Mobile

Know Your Meme: Internet Culture that Businesses Can Use

Posted by Nick Pizzolato on Tue, Jan 06, 2015 @ 03:30 PM

There was a time when I wouldn’t even think about explaining what an internet meme was, let alone how a business might possibly use them. But, it’s a brave new world where businesses need to connect and engage with consumers in other ways besides endorsing their products. One of the ways companies are expanding their brand engagement is by using an internet meme.

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Tags: Social Media, Customer Engagement, News & Trends

Infographic: 2014 Social Media Milestones

Posted by Nick Pizzolato on Wed, Dec 31, 2014 @ 10:59 AM

We wanted to share an infographic that captured some of 2014's social media milestones.

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Tags: Social Media, Infographic