“People influence people. Nothing influences people more than a recommendation from a friend.” -Mark Zuckerberg
Building brand awareness – making sure consumers are familiar with the life and availability of your product is a key part of a complete web presence for your local business.
You’ve no doubt heard the truism that everyone has a story to tell, and nowhere is that more true than with businesses of all sizes and scopes. Chances are, if you started your own business, run a business, manage services or make a living doing or selling something to someone else, you’ve got even more than one story to tell: Do your potential or current customers know how long you’ve been in business? Do they know that you’re an expert at what you do? Do they know the multitude of ways you might be able to help them? Do they know how you stack up against the competition? Do they really know you?
It’s not an original thought to ramble on about the company website as the digital storefront, the hub of all your online marketing efforts, or a cliché metaphor like “the foundation of the house.” In reality, this notion has become fact. The website is the online storefront. However, now that web presence has become ubiquitous, it’s hard to differentiate yourself from the competition based upon a flashy website. Your products and services have to do the differentiating. Furthermore, providing a consistent user experience for those who inquire about your products and services is crucial.
Last week we published our 19th annual Wicked Local Readers Choice Awards. Congratulations to the more than 20,000 establishments throughout Eastern MA who were chosen by local consumers as the best in their town or region.
How many times have you been at the grocery store in August, stopped in the candy aisle and exclaimed “Halloween candy? Already?!” Each year, the shopping seasons seem to be more and more rushed. Christmas decorations in September, swim suits in February and Back to School before school is even out for summer vacation has become the norm. Retailers want to get ahead of the curve, beat the rush and make sure THEIR products are front and center. Pay close attention to that Best Buy ad you see in September for their new camera with the super human lens. That just might be their feature product on their Black Friday ads.
Tags: Seasonal Marketing
How does a business stand out in the crowded marketplace? How does a small shop compete against the giant corporation with 20 satellite offices? Like people, businesses have personalities—we just call them brands. Consumers make purchasing decisions based on the basic economics of supply and demand, but don’t think that personality (read: branding) doesn’t play a part for businesses of all sizes.
If you’re a business owner, there’s a good chance people are talking about your business online. For both the good and the bad, we’ve talked about committing to reputation management and monitoring, and how being aware of how your brand is perceived by consumers is extremely important.
Whether you are an experienced digital explorer or an eager first-timer, you should understand the prominence (and importance) of Google. As the top search engine worldwide, you're likely familiar with Google and how to use it for your digital searches.