Blog

Seven Tips to Make Your Social Media Video a Blockbuster

Posted by Nick Pizzolato on Tue, Dec 30, 2014 @ 12:47 PM

Videos have always driven online traffic. Each year, more people spend more time watching videos on their computers or mobile devices. As the demand for videos have increased, the ability to produce videos has become easier and easier.

Apps like Vine, Instagram and Directr are making video production more accessible for businesses to share their vision and brand. But how do you get the most out of your filming experience? These tips may give you an edge.

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Tags: Social Media, Small Business, Video

Three Trends to Watch for in 2015

Posted by Nick Pizzolato on Fri, Dec 26, 2014 @ 02:15 PM

I’ve been reading a lot of articles about predicting the social media and advertising trends for 2015. It’s important to read what experts are saying about the upcoming year so you can put yourself in a position to be ahead of the curve and catch a trend while it’s still hot.

There are two types of trends. There’s the type of trends that are hot on social media. These are the ones that are noted on Twitter and Facebook and gauge active interaction. They can help create a viral buzz for your business. But be careful, because these trends have a shelf life.

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Tags: Digital Advertising, Small Business, Digital Marketing, Customer Engagement

Your Business's Year in Review

Posted by Nick Pizzolato on Wed, Dec 24, 2014 @ 12:14 PM

Some of my favorite stories to read at the end of the year are articles that look back at the year that was. It seems like every publication writes at least one “Year in Review” article.

I find them interesting for two reasons. First, I have a terrible, terrible memory. Unless an event, product or day connects with me in a significant way, I probably will forget it happened. For example, I can tell you where I was when the Red Sox won the 2004 World Series, but I have no idea who won the 2014 World Series.

Second, these lists are a great way to compare trends from year to year. What was the most popular kind of music? What were the news stories that we consumed and how did we consume them? What can we learn to make the next year different?

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Tags: Social Media, Digital Advertising, Small Business

In the News: Instagram has More Active Users than Twitter

Posted by Nick Pizzolato on Fri, Dec 19, 2014 @ 02:08 PM

2014 was supposed to be Twitter’s year.

They reorganized their mobile app display so they could compete with Facebook. They had set up partnerships with FIFA to help promote the World Cup. And they reached 250 million active users (MAU) in the first quarter of 2014’s fiscal year. Twitter was in a position to cement itself as the number two social network.

However, it didn’t work out that way.

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Tags: Social Media, Digital Marketing, Customer Engagement, News & Trends

Using Quizzes to Build Customer Engagement

Posted by Nick Pizzolato on Tue, Dec 16, 2014 @ 03:32 PM

It’s the end of a long day. You’ve had dinner and are relaxing in your favorite chair, listening to music. All is right with the world. Suddenly, a question that has bothered you for a long time comes to mind.

You think to yourself, “What kind of car should I actually be driving?" Or, “What type of dog am I?” Maybe, you ponder if your dialect is correct for your region?

What do all these questions have in common? They are three of the most popular online quizzes. But, it’s not just these articles that are attracting massive audiences.

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Tags: Small Business, Digital Marketing, Customer Engagement

Local Awards are Worth Winning

Posted by Nick Pizzolato on Fri, Dec 12, 2014 @ 11:28 AM

When you watch award shows on TV, nominees often say, “It’s an honor just to be nominated.” They’re right, to be recognized as a finalist in any field is an honor. Don’t be fooled though, they all want to win.

If they win, they will be in the news. They will gain instant notoriety. Friends and family will be overjoyed that someone they know has won a prestigious award.

They’ll be advertised as an award winner on future projects. Winning an award can be like hitting the lottery. That’s true for any award, not just the televised ones.

All of the excitement, buzz and business that celebrities receive can also be duplicated for your business if you win a local business or industry award. Local and industry awards are great ways for your business to build respect within a community and increase their exposure. Awards are a testament to how hard local businesses work during the year.

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Tags: Readers Choice, Reputation, Customer Engagement

Earn Twitter Followers, Don't Buy Them

Posted by Nick Pizzolato on Tue, Dec 09, 2014 @ 01:41 PM

In the world of social media marketing, everyone is looking for an audience. Having strong customer engagement through social media means that your message is being seen and possibly shared.

But how do you gain a large audience that will interact with your brand? There are people who claim that they can build your audience in exchange for financial compensation. “Build a following on Twitter in an instant.”

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Tags: Social Media, Small Business, Customer Engagement

Creating Content for Facebook

Posted by Nick Pizzolato on Fri, Dec 05, 2014 @ 11:41 AM

Having a social media page isn’t the same has having a social media presence. Yes, you have the real estate staked out, but without content, you won’t get the response from consumers you’re looking for.

Creating Facebook content is a challenge for every business. You’re not alone if you are sometimes stumped about what messages to share.

Here are some tips that will hopefully inspire you to create entertaining and engaging content.

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Tags: Social Media, Customer Engagement

4 Must-Have Smartphone Apps

Posted by Nick Pizzolato on Fri, Nov 28, 2014 @ 01:29 PM

Today is the day. Black Friday. The day that kick-starts the holiday shopping experience. And we know that you are prepared for today and the next four weeks.

You’ve been studying up on how to use social media effectively. You have been training your staff on being brand ambassadors. Today is your day, and your business will be rewarded for all the hard work you have done preparing for the holiday season.

Even though your store will be buzzing with activity, don’t forget to find ways to engage the consumers who haven’t visited your business yet.

Your smartphone holds the key to reaching out to all customers, not just your regular shoppers. These are four smartphone apps than can help expand your reach during this shopping season.

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Tags: Social Media, Small Business, Customer Engagement

Infographic: Thanksgiving by the Numbers

Posted by Nick Pizzolato on Wed, Nov 26, 2014 @ 12:26 PM

Happy Thanksgiving!

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Tags: Infographic