Whether you are an experienced digital explorer or an eager first-timer, you should understand the prominence (and importance) of Google. As the top search engine worldwide, you're likely familiar with Google and how to use it for your digital searches.
Did you know consumers use business listings as their primary source for deciding which business to buy from? No matter the answer, it’s important to learn as much as you can about how your business is represented online.
Did you know that the original consumer purchase funnel is over 115 years old? Even back then, there was a definitive pattern in which customers moved through a buying cycle, starting from awareness to the end result of making an actual purchase. The original model was AWARENESS, INTEREST, DESIRE and CONNECTION = SALE.