Throwback Thursday: Milk Deliveries in Watertown

Posted by Nick Pizzolato on Thu, Apr 27, 2017 @ 12:32 PM

One of the most iconic throwback images is the milkman delivering to homes. Watertown's Woodland Dairy Bottling Plant, was one of those local businesses. In 1919, Charles Woodland had one route and delivered 200 quarts a day. By 1956 his company was serving 1,900 quarts a day to sixteen communities.

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Tags: Throwback Thursday

April Blog Rewind: Engaging with Customers Through Digital Advertising

Posted by Nick Pizzolato on Wed, Apr 26, 2017 @ 12:43 PM


In April the Wicked Local Media Solutions Blog focused on helping businesses understand how digital marketing can grow their brand. Advertising your business online can take many forms. Your business can buy traditional digital ads or decide to sponsor a full site takeover. Using social media, you can insert your marketing message into the feed of prospective consumers or promote your brand by sponsoring a quiz or another piece of digital content.

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Tags: Wicked Local, Customer Engagement

Learning the Lingo: Big Data Analysis

Posted by Nick Pizzolato on Tue, Apr 25, 2017 @ 12:29 PM

The phrase big data analysis may seem daunting and a little frightening. However, big data analysis refers to the act of merging shopper information you’ve collected and public consumer statistics to help you build a successful marketing strategy. This allows you to target specific customers and demographics more easily, and will offer you the opportunity to reach your audience more effectively.

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Tags: Wicked Local, Learning the Lingo, Customer Engagement

Customer Engagement

Posted by Nick Pizzolato on Mon, Apr 24, 2017 @ 02:59 PM

One of the best ways to connect and engage with customers is by offering them an incentive to interact with your marketing message. You do this all the time by offering coupons and advertising special deals, but with consumers’ attention becoming drawn to more engaging pieces of content, your business should think about sponsoring different types of interactive marketing.

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Tags: Customer Engagement

Throwback Thursday: Crowded Businesses in Newton

Posted by Nick Pizzolato on Thu, Apr 20, 2017 @ 01:26 PM

It’s a great feeling when you look at your store window and see a line of customers at your door. This photo, taken in Newton in 1978, shows a group of men and women waiting for a sale at a local shoe store. However, if you are any of the other businesses in this shopping center, I’m sure you’re excited at this turnout. That’s what is great about thriving community businesses, the success of one leads to the success of all.

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Tags: Wicked Local, Throwback Thursday

Planning Your Summer Advertising Campaign in the Spring

Posted by Nick Pizzolato on Tue, Apr 18, 2017 @ 01:52 PM

This summer, between vacationers who visit Massachusetts for recreation, and local residents who spend a little extra time out of the office, your business will be buzzing. The summer is about keeping customers happy and your business on track. Take time in the spring to create a marketing strategy that will free you up to focus on providing the best service possible during this time.

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Tags: Wicked Local, Customer Engagement

Throwback Thursday: The Boston Marathon Returns

Posted by Nick Pizzolato on Thu, Apr 13, 2017 @ 12:49 PM

On Monday, Patriots Day, thousands of runners will participate in the 121st running of the Boston Marathon. The oldest marathon in the nation will welcome athletes from around the world, and hundreds of thousands of spectators will line the course from Hopkinton to Boston to cheer for friends, family, and total strangers. It’s an annual experience unlike any other, as members of the community, both consumers and businesses, help make the 26.2 mile race a giant block party.

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Tags: Wicked Local, Throwback Thursday

Finding an Influencer for Your Business

Posted by Nick Pizzolato on Wed, Apr 12, 2017 @ 01:07 PM

Every business has at least one special customer. That guest you can call by their name, and a quick shopping trip that can lead to a thirty minute conversation. While it’s great to have their financial support for your store, it’s even better when they can help influence other consumers to shop at your store too.

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Tags: Small Business, Wicked Local, Customer Engagement

The Marathon of Marketing Your Business

Posted by Nick Pizzolato on Tue, Apr 11, 2017 @ 01:12 PM

Running a successful marketing campaign takes planning and plenty of training, in the same way an athlete prepares for a marathon. By slowly introducing your company to customers, and keeping your marketing message consistent, your business won’t be lost to customers and will become a trusted and recognizable brand.

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Tags: Small Business, Wicked Local

Learning the Lingo: Site Takeover

Posted by Nick Pizzolato on Mon, Apr 10, 2017 @ 01:25 PM

A successful digital marketing campaign is measured by how many customers click on your ad. Creating the most amount of exposure possible for your ad will increase the traffic to your site and build brand recognition. A website takeover immediately draws consumer attention to your marketing campaign and increases your overall response rates.

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Tags: Digital Advertising, Digital Marketing, Wicked Local