A new year means that it’s time to name new Readers Choice Award winners. On January 14, 2018, the polls will open and Wicked Local’s 2018 Readers Choice Awards will invite consumers to vote for their favorite community business. There’s a lot of competition among businesses to win an award, so use the time before the voting begins to boost your brand recognition. Here are some tips to help you prepare a Readers Choice marketing campaign.
Get out the Vote!
Let consumers know that voting for the Readers Choice Awards begins on January 14th and ask for their vote. Create flyers, send emails, talk to your customers, ask them to vote for you!
Use Social Media
When voting begins, share the news with everyone on social media. Customers can only vote once for your business, but you should direct those who haven’t voted to the Readers Choice digital ballot as often as possible. Think of creative messages that will inspire your fans to vote for you.
Readers Choice Ballot Advertising
When voting begins, advertise your business to customers as they vote. There are print and digital opportunities to get your business alongside the ballot while voting is taking place. Ads placed with the ballot can remind customers about your business. If you’ve won before, include the Readers Choice logo in your ads to show a tradition of being chosen as the best.
Don’t forget, then voting for the 2018 Readers Choice Awards starts on January 14, 2018 and runs through February 11, 2018. Start preparing your strategy to win that award now! Vote at WickedLocalFavorites.com.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.