Running a successful marketing campaign isn’t totally unlike competing in the Winter Olympics. While you may not train 12 hours a day preparing to play ice hockey, ski-jump, or participate in curling; your campaigns are the product of your hard work and dedication. Your advertising strategy should focus on setting goals, eliminating weaknesses, and performing to the best of your ability every day.
Olympic athletes don’t just wake up on the day of their event and win a medal. During the training process they set small goals that prepare them for the full event. Your marketing strategy should operate the same way. Set small goals that you can complete in stages and use to build a foundation for success. Mastering these small goals will help you develop strategies for success in future campaigns.
Strengths and Weaknesses
No olympian is perfect, and they all have some sort of weakness. Even the athletes that dominate a sport can make a mistake. Athletes don’t focus on their weaknesses, instead they focus on how to work through their flaws and correct them. Your advertising strategy should attack problems the same way. Don’t ignore weaknesses, study and discover ways to overcome them. In the end, you can turn those weaknesses into strengths and create a marketing campaign that drives more customers to your business.
Practice for Perfection
Practice is necessary to win at every level. For an athlete, that means spending hours in the gym perfecting their performance. For your business, it means engaging with consumers every day in one form or another. Whether it’s print, digital, face-to-face, or through social media, developing communication is key to building a long lasting relationship with customers.
For the next few weeks, the best athletes in the world will display acts of physical excellence. In contrast, for the entire year your business is be looking to excel in consumer engagement and brand recognition. Athletes are awarded with medals, and your business will be rewarded with increased customer support and generating more revenue.