Social media networks are great tools to use to engage with consumers. One particular network, Snapchat, is growing in popularity. Snapchat is an image and video messaging app, with 178 million daily active users. A majority of those users are between the ages of 18-34, a key consumer demographic. Knowing how valuable these customers are, businesses have begun to market themselves with the app.
Like any marketing strategy, there are pros and cons to using Snapchat. Here are some of the advantages and disadvantages of using Snapchat as a social media marketing tool for you business.
- It provides an easy way to connect with a demographic that is made up of young, active and engaged consumers.
- 58% of college students use coupons they receive on Snapchat.
- Content you produce on Snapchat can be saved to your mobile device and posted across other social channels.
- The content that you create helps to build a one-on-one personal connection with followers.
- There’s no way for consumers to engage in a conversation with your business.
- Content is deleted after 24 hours.
- There’s no sharing functionality.
- You can’t track the exact number of consumers who have seen or used your promotion.
- You can’t link consumers to a website or landing page.
There is no denying that Snapchat is a popular social media channel. If your target audience is on the younger side, then experiment with the app and measure how successful your campaigns are. If it doesn’t do well, look into other networks to see which is best for your business. Not every social network is right for every business. Find out which ones are most popular with your customers and connect with them on those platforms.