The spring is an excellent time to deploy a coordinated marketing plan. One ideal strategy is cross-channel marketing as it allows your promotion to be seen across different marketing streams, reinforcing your promotion and gaining recognition for your brand.
Here’s how you can create a cross-channel marketing plan that will attract customers.
Design a Print Ad
Marketing in print connects your business to an audience that is more receptive to advertisements. Print ads are trusted the most by consumers so your ad will be more likely to grab a customer’s attention and get them to follow up a specific URL.
Post a Digital Ad
Your print and digital ads can share a similar design, but the link in the digital ad will make it easier for you to convert an interested viewer into a customer. Also, digital ads can be animated or contain video, and consumer studies have shown that digital advertising that incorporates video are clicked on more often.
Build a Separate Landing Page
Your landing page should focus squarely on the promotion your ad promised consumers. Don’t try to offer more than the original promotion because customers might feel overwhelmed. Make it simple for customers to collect a coupon or complete the promotion you initially provided.
Encourage a Visit to the Digital or Physical Store
Whether your landing page directs the consumer to an e-commerce page or offers the consumer a physical coupon, they are now just a few steps away from completing the buyer’s journey.
Send an Email Message
Once they have become a customer, you can send emails that encourage them to build off of their purchase. Base these emails on upcoming promotions you have already planned or popular products that other customers have purchased.
Cross-channel marketing helps reinforce your message across a variety of media and keeps your brand fresh in the mind of consumers. Following these steps will help consumers stay focused on your business and what you are offering them.