Over the last few weeks we’ve talked about how responsive websites work, and why they are great for small businesses. We’ve focused in on the statistics, like 80% of internet searches take place on smartphones. We’ve also demonstrated to you what responsive websites look like when they are scaled down or viewed on a mobile device.
The demonstrations and accurate facts are great reasons to build a responsive website, but it would be normal for you to have to think twice before building and redesigning your website. How do you know the site will work for you?
We wanted to help answer those questions by introducing you to Mark Stephan the owner of Mark Stephan Painting. Mark is a professional painter in Marshfield, Massachusetts and has been using a responsive website to help showcase and promote his business. You can visit his site at markstephanpainting.com.
Wicked Local Media Solutions: Mark, have you ever had a website before?
Mark: No, I’ve never had a website before. The only thing I can compare the experience to is a direct mail flyer. But I got more calls from people wanting me to list with them and not prospective clients. But, the website helps my business look more professional. Now, after I finish a consult, I can hand them my business card and they can see the work for themselves. Through the website I’ve had a great response from clients. Having a website to show them my finished work has helped close some deals.
WLMS: How was the process of building the website?
Mark: The process was actually pretty easy. I had a phone interview with the the web designer to help create text and a mission for my site. I also sent pictures with the direction on where to put them and what they should say on them. It was a very simple process, and I’m happy with how the site turned out.
WLMS: Do you think having a responsive website is helpful?
Mark: Yes, I do. A lot of people are just going online on their phone these days, so it helps that no matter what the site looks the same. Personally, I know I’ll check out a site on my phone and then again when I get home on my laptop, and I find it helps. It makes navigation easier.
WLMS: Do you think having a website is important for a small business?
Mark: Yes. Personally, it makes me feel more legitimate. Anyone can go out and find outside work as a painter. But this is my job and my company. The business is real and that’s what the website offers, an established realism. A true foundation for my business.
WLMS: Any final thoughts?
Mark: If you are going to do anything for your business, you’ve got to have some sort of website. It’s the best way to get your business noticed and to have more people actively looking for your services. Responsive web designs are the perfect solutions for small business owners.
Websites aren’t just online place holders, they are information hubs. They help keep your branding and messages consistent and offer a place for your business to shine online. By using proper keywords, meta-data, and sound search engine marketing strategy, your business will benefit from internet searches. Once they’ve found your business, they can see your work and contact you.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.