As more customers begin to think about how to finish their holiday shopping, they’ll be looking for businesses to offer them incentives to shop at their store. You’ll undoubtedly be offering promotions and discounts to customers as a way to attract those on the lookout for deals. But what’s the best way to market those promotions? Certainly the tried and true methods of print advertising works, but you can use new media to reach more consumers.
One of the most engaging ways for you to attract shoppers is to run various types of online contests. These digital promotions should accomplish three things:
- 1) They should be easy for you and your customers to share on social media.
- 2) They should allow you to collect consumer information for future direct mail and email campaigns.
- 3) They should introduce new customers to your business.
Online quizzes are one of the most popular types of promotions that businesses can use to help grow their audience. According to BuzzSumo, the average quiz gets shared 1,900 times. Your quiz should offer fun answers that customers want to explore. As you build your quiz make sure to brand the message and include your business’s logo when possible. Even if your quiz is shared just a few hundred times, that means that those people are learning about your business and get a sense of your personality. Offering customers a chance to win a prize or an exclusive deal if they finish the quiz helps to make sure your guests complete the game and collects valuable information for you about your customers. The more engaged the consumers are the more chance you have that they’ll share the promotion with their friends.
If you feel that you don’t have the time to create a quiz, you can still offer customers an online contest to win prizes. Contests work best when you offer a spectacular grand prize as well as additional smaller prizes. You want to make the entrants feel like they have an opportunity at winning something. The better the prizes offered, the more likely customers will take the time to enter to win.
One of the most creative promotions your business can offer is also the one that runs exclusively on user participation. Creating a photo contest and inviting customers to take part in the contest has become a very popular way to invite users to join your online community. With the growth of photography apps like Instagram, users are more likely to share the photos they have already taken to win a contest.Consumer growth is a priority for every business, and as your audience grows so does the opportunity to increase your holiday sales. Using digital promotions like quizzes, contests, and photo submissions you are offering your customers content that is fun, creative, and energetic. These easily shared promotions will increase interest in your digital footprint and encourage new customers to visit your store.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.