In September, the Wicked Local Media Solutions blog focused on sharing strategies that would help small businesses develop relationships in their community. Whether it’s attending an expo or event to meet face-to-face with customers, investing in youth athletics to build brand recognition, or finding a way to connect with consumers using digital media, we want your business to have the tools to build a great marketing campaign.
If you missed any of our blog posts, here is our September blog rewind.
When you create a marketing plan, you need a narrative that your audience will engage with. Customers want to feel like they are a part of the buying process, and are not satisfied in just reading a sales pitch. They want to know the full story of a business or product and learn how it can help them. They want a compelling story, and as a business owner, you should consider this when building your advertising strategy.
Bringing your business to an expo can be a very effective way to market yourself to consumers. Here are five statistics that will encourage you to use event marketing.
“Knowledge is power,” is an old saying that helps to inspire students, at every level, get through their studies. It’s also a philosophy that can apply to those of us who aren’t presently enrolled in classes. When we expand our minds, we increase our capacity to understand current events and interpret past actions. People should never stop learning, and Wicked Local U is your opportunity to gain knowledge about science, technology, economics, culture, and health from local experts!
Running a successful local business sometimes means you have to be a leader in your community. Supporting events and lending your name to local causes gives your neighbors and customers a reason to take notice and encourages them to shop at your business. One way to get your brand into the community is to sponsor local youth, scholastic, and intramural sports leagues.
Every day, people look around their house and see projects that need to get done. From installing ceiling fans to remodeling a kitchen, millions of homeowners take part in various home improvement projects every year. These additions and improvements make their quality of life better and also add resale value to their house. By advertising in a home improvement special section, you will be able to connect with consumers who need your particular brand of expertise.
Millennials are quickly becoming one of the largest groups of consumers in the nation. They are tech savvy and control more than 2 billion dollars in purchasing power. Here are five facts to help you market your business to millennials.
In late July, Wicked Local updated the websites in our Wicked Local network in order to give our entire audience a better overall user experience. Now, the community and daily news sites offer readers a better opportunity to engage with our stories, photos and videos faster than before. In addition, our updated web presence offers your business valuable advertising space, a larger reach across all digital platforms, and a more engaged audience. Your local business will be able to share your marketing campaigns on Wicked Local and receive more accurate impressions and true consumer engagement.