At the beginning of the year, I wrote that streaming video would be the most popular trend in 2016. This prediction was based just on how many people used the Periscope and Meerkat smartphone apps in 2015. On Wednesday, April 6th, Facebook, announced they would be launching their updated streaming video service “Facebook Live” to all users. In one day, Facebook created the largest streaming video network on the planet, and made it easier for you to promote your small business to everyone on social media.
Follow these seven steps to set-up, broadcast, and save your streaming video message to your Facebook account.
1) Go to your business’s Facebook page and click on “publish.”
2) Click the second button from the left to initiate the live broadcast.
3) Give access to Facebook Live to use your phone’s microphone.
If you haven’t given your phone permission to use the microphone for the live stream, follow the next two steps.
First, go to your phone’s privacy settings and select microphone.
Then, give Facebook access to use your microphone.
4) After you authorize video and microphone access for Facebok, repeat steps 1-3 and you’ll see the following screen. Click "continue."
5) You’ll be asked to title and describe your streaming video feed. When you’re done click “Go Live.”
6) Congratulations! You’re now streaming your video to Facebook.
7) When you’re finished broadcasting, you’ll be asked you if you want to save the video to your phone or upload it to Facebook.
Facebook may not have created the streaming video phenomenon, but with their size and the accessibility of their platform, they have just become the most popular streaming video provider. With just a cellphone or tablet, your business can now produce the same type of streaming content that global companies do. Use streaming video to invite consumers into your home and promote your store. Take part of the hottest 2016 trend today!
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.