As a small business owner, it can be difficult to make your brand stand out among the competition. Depending on the number of stores in your area, creating a message that is truly unique may sometimes seem impossible. However, receiving a local award gives you an edge to use in your marketing. Showcasing your Readers Choice Award in your advertising allows your business to take center stage.
The award is proof that the community appreciates and respects your work. They are showing their confidence in you. It’s their opportunity to sing your praises. It is their way of saying thanks for providing the community with your knowledge and service. Use their recognition in the coming months to inspire other consumers to turn to your store for solutions.
When it’s available, download the Readers Choice Award logo and use it as a part of a marketing campaign for the next year. Remind customers with every digital and print ad that you’re a 2016 winner, and if you’ve won awards in the past, incorporate them in the ad as well. Multiple awards demonstrate that your business has a history of being recognized for outstanding service.
The award is also your commitment to excellence. As Bob Mahoney, the President and CEO of Belmont Savings Bank winner of numerous Readers Choice Awards said in this video, “We don’t want to rest on our laurels.” Winning a Readers Choice Award is an invitation to new customers and a personal challenge to continue the good work our business is known to do.
Winning the Readers Choice Award creates a spotlight on your business. Don’t be humble, take this opportunity to celebrate the recognition. Share with everyone that the community has selected your business as their favorite local resource. Let new customers see the gold star and show them why you were chosen.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.