This weekend, the Commonwealth of Massachusetts will hold its 10th Sales Tax Holiday. On Saturday, August 15th and Sunday, August 16th Bay State consumers will be able to purchase retail items, up to $2,500, without a sales tax.
Massachusetts Governor, Charlie Baker, stated that the sales tax holiday is beneficial for both consumers and small businesses. He stated that the brief break consumers get from the sales tax also stimulates city and town economies across the state.
This weekend is the perfect time for you to embrace the sales tax free weekend and find ways to pull your customers into stores. Create social and email campaigns to take advantage of the trending hashtags #ShopLocal and #BuyLocal.There are a few times a year when people are purposefully thinking about supporting their local business. Small Business Saturday and Tax Free Holidays. Take the time over the next few days to promote this the holiday online. Turn to social media and your list of customer’s email addresses to remind people that your store has merchandise under $2,500.
Try to inspire other community businesses to do the same. Make sure local consumers know that this is the weekend that they can save big.
The key to success is to think of what people are going to want to buy for the future. This is the perfect time to look through your records and find out what people normally buy at the end of summer and the start of fall. Like any super sale, this weekend is used by people to purchase items that they are going to need, not necessarily what they need right now. The more they buy, the more they save.
If you are a store that sells clothing, focus on trying to promote fall fashion and back-to-school clothes.If you sell home improvement tools, think about what people might need for the fall and winter like leaf and snow blowers, shovels, rakes, and generators.
Consider creating bundles or baskets of items that could be purchased by customers at once. Not having to look for the individual items and finding them in all in one place will free up time for them to browse through the store for other items.Maybe you have extra inventory of older model kitchen tools and want to make way for the newer models for the holidays. Use the sales tax holiday as a way to bring customers in so you can update your merchandise.
If your store has pencils, pens, notebooks and other student supplies, use the weekend to start your back-to-school campaign. Bundle notebooks, backpacks and pencils together so that customers don’t have to scour the store. Create other bundles that make sense to students of all ages.
The Sales Tax Holiday is aimed at stimulating local economies by giving everyone a 6.25% discount on most retail items. Even though the bill is aimed to get the attention of consumers, it’s actually focused on helping small businesses. With customers prepared to save money this weekend with the statewide retail discount, use email and social media marketing to remind them that your store carries the products that they need. Be the reason customers choose to shop local and support the businesses in their community.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.