Do you ever get the feeling that no one is paying attention to you? I don’t mean in the way one would ask themselves if they are having an existential crisis. Literally, when you go out into the world, how many people are actually paying attention to you?
Next time you hop on a train, sit in a restaurant or even walk around your community, look around and count. Sure, there may be a few people making eye contact, but most likely they’ll be concentrating on their smartphone.
Whether it’s playing a game while waiting for their stop, taking a photo of their meal and sharing it on social media, or playing DJ during their walk, people are kind of obsessed with their phone.
Obsessed isn’t the right word though, because that would imply that there is an irrational need to look at a smartphone. That’s not the case at all. Smartphones have become more of a tool than just a phone. People are using them for work, banking and daily correspondence with loved ones.
- 62% of Americans have smartphones with access to the internet
- 88% 18-29 year-olds have smartphones
- 79% of 18-29 year-olds own a laptop and 41% have desktop computer.
ComScore says that 60% of web traffic is from mobile devices.
So, smartphones aren’t just the next big thing, they are currently the biggest thing. With new accessories and tools being announced almost weekly, it’s important to make sure your web site is fully optimized for mobile users.
How can you make you make content stand out online? Here are some tips.
On a computer screen, you have a lot more real estate when it comes to preparing and posting content. You can showcase headlines, a photo and even a brief description. On a smartphone screen you don’t have any of that space. You need to grab people with your content. Take a look at the difference between wickedlocal.com on a screen and on a phone.
The mobile display brings your eyes to the top stories. Without all of the width of a computer screen, it’s important to show your audience what you want them to see right away.
Photos and Videos
The saying, “A picture is worth a thousand words” may have its roots in the early 20th century, but nothing describes viewing images on a mobile device better. If there is one advantage of having your website optimized for a mobile audience, it’s the fact that your images are going to appear bigger and they will have a stronger emphasis than they would on a computer screen.
Images and product videos take center stage and will invite users to click on them.
Keep it Similar
Just because you are redesigning how your mobile site shares content, that doesn’t mean you should totally redesign your mobile site. Even if some elements are going to be giving more of a presence than they would on your full website, the font and colors of the mobile site should be similar. You don’t want to confuse your audience by creating two different brands between your mobile and desktop sites.
Your website is the portal for people to find and engage with you about your products or services. If more and more of those possible consumers are using their mobile devices as their web browser of choice, your website needs to be laid out in a way that’s going to be easier for them to navigate and use. As smartphones become more of the norm and less of the exception, putting your business in a position to stand out amongst competition isn’t an option but a priority.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.