Customer testimonials can offer your business a chance to strengthen consumer confidence and expand the recognition of your brand in the community. A testimonial doesn’t have to be formatted like an essay. They don’t have to be a video message either. You can create simple and non-invasive ways to encourage customers to share their positive consumer experience with others.
1) Have a Guestbook Available
One of the simplest ways you can offer customers the opportunity to share their opinions is by having a guestbook to sign. You can encourage your visitors to write notes about the business, products, or service. These are quotes you could use when advertising your business, but they also serve as passive advertising. As customers flip through the book, they will see what other notes people have written about your store, showing that any positive experience isn’t unique, but absolutely normal.
2) An Online Survey
Some people may not want to be known, but they want to support your business. Of course, having a person’s name is ideal when running your testimonial, but you can also use anonymous quotes to build brand strength. An online survey tool, like Survey Monkey, would allow people to write about your business anonymously. It would give them freedom to write whatever they would like and not worry about someone who disagrees with them finding personal information.
3) Create a Ratings System
Some people may not want to write anything about your business, whether it’s anonymous or not. However, if they still want to show support for your company you can offer them a way to vote for your business. A digital grading system allows people to stay anonymous when rating your business so they are more likely to give an honest review. Use this rating as a part of your marketing strategy. Let people know how popular your business is.
4) Share your Facebook and Twitter Handles
In the 21st century, people are most likely going to share positive and negative experiences about your business on social media. Encourage people to tag your business in posts they write, which will notify you when you have been mentioned. By tagging your business, they will also direct customers to your social feeds as well.
Not only is it a way for you to collect customer testimonials, it’s also a great way to start a conversation with your customers. Don’t be afraid of negative reviews. Use these comments as a way to start a conversation with the customer to help fix their problem and to show customers that you care about their experience.
Not every testimonial has to be an essay from customers about why they select your business. Customer testimonials can be quick, easy to read, and accessible for all consumers to be successful in building brand recognition.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.