Creating a website for your business is an integral part of owning and managing a company in the 21st century. It wasn’t that long ago that a website for your business was considered to be a luxury or something that would be, “nice to have.” Now, customers can do a web search for local businesses while they are walking down the street. A web page isn’t a complementary component anymore, it’s a necessity.
Websites used to act as parking lots for businesses. Buy a URL, build a page that describes your business, included contact information, and wait for people to find you. Now a website is more of a traffic hub than a scenic overlook. They reach out and find customers who are looking for services.
You need to build a site that can be edited and modified when you have new products and services that need to be advertised. It needs to be built in a way that simultaneously attracts search engines and engages with consumers. Just because you may have a web page that was built fifteen years ago, doesn’t mean it can match the sophistication of a competitor's brand new site.
We have a video testimonial, that was produced by our partner Propel Marketing, from a customer who has seen success after having a complete site redesign. K.P. LaMarco & Associates, a home improvement company that focuses on roofing, siding, windows, and decks, worked with Propel to help rebuild their website and develop a digital advertising strategy.
This video offers a great example of a small business recognizing that its website and digital footprint needed to be updated and turned to professionals to help them build the best web presence possible. Their new website and search engine marketing campaign lead to them to receiving a contract worth between $800,000 and $1 million dollars.
More than 87% of the United States population uses the internet, and as the world wide web becomes more accessible that number will continue to grow. If your business isn’t online or has an outdated website, now is the time to reboot your digital brand. Showcase your business with an engaging website and make it easier for customers to find and connect with you.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.