As a small business owner, the relationship you have with the community is very symbiotic. They rely on you to offer products and services that the community needs, and you rely on their patronage to keep your business open and profitable. Having this relationship with your customers offers a personal touch that larger chains can’t compete with. In many cases you might even call each other by your first names or greet them with a handshake when they walk in.
When you’re marketing your business it’s always helpful to ask these customers what they think of your business. Having repeat customers issue a testimonial statement that you can run in print or as a part of your social media campaign, helps to persuade new customers to try your business. Word-of-mouth advertising is one of strongest ways to promote your business. Potential customers are more likely to trust the word of current customers and turn to your business as needed.
As a business it’s also important for you to acknowledge and thank all of your customers. These business-based testimonials let your customers know that you respect and appreciate what it means to be a trusted business in the community. That’s exactly what Belmont Savings Bank did earlier this summer.
In this video, Bob Mahoney, President and CEO of Belmont Savings Bank, says, “Thank you,” to everyone who uses their bank. They recognize that their customers, who are also their neighbors, are an integral part of how successful their business is.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.