For small and medium sized business owners, creating or updating their website can seem like a daunting task. If you aren’t familiar with web design and digital marketing, you may be reluctant to get started. However, you also know that not having a website is no longer practical.
Having a web presence is more than buying a URL and building a web page. You should also be aware of the effectiveness of your digital advertising campaigns, the activity of your company on social media, and your online reputation. As a small business, you may not have the time or the resources to manage your online presence.
This video testimonial, produced by our partner in digital services, Propel Marketing, is from a customer who has seen his business increase after updating his digital presence using our solutions. Tim Cossette, owner of Titan Plumbing, describes how he just wanted to redesign his website. However, he ended up updating his company’s entire digital marketing campaign. This included a new website, creating social media feeds, and being able to see how his adwords and targeted ads were performing. With the services provided by Propel Marketing and their digital dashboard, Tim watched his company’s new online strategy increase the reach of his business.In the video, Tim says, “Where the company is growing, to get a professional image, I really wanted to get a professional site. As soon as it launched, within the first three days, we had about seven calls right away, which converted to jobs.”
Through your online presence you are creating a digital brand that works hand-in-hand with your physical business. It’s important to have an online presence so that you create as many sales opportunities as possible. Creating and managing your online properties doesn’t have to be time consuming and difficult. We can help make it easy and effective, allowing you to focus on your growing business.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.