Customer testimonials are powerful tools because you have actual customers expressing how happy they are using your products and services. When you have customers share details about their experience with your company, potential customers can see that and consider them to be a trusted reference. Although they are not talking to each other directly, this word-of-mouth advertising is some of the best advertising you can receive.
Wicked Local Media Solutions knows this to be true, because we have seen the power that a customer testimonial can have when advertising our own business. We have a video testimonial, that was produced by our partner Propel Marketing, from a customer who has seen success after using the email marketing tool. Propel powers our digital services products and provides our technology and support to help small businesses grow and prosper.
Charles River Dental has used our email marketing products and shared their positive experience in a message directed at other potential customers who might be considering email marketing.
This is a great example of a video testimonial. The subject being interviewed discusses the challenges with her business, the results she receives and why she loves working with a product that helps build confidence between the digital products and future customers. Keep her answers in mind when you are planning your own testimonials. Try to get clear and concise answers from your customer that will convey how easy the process was and how happy they are with the results.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.