A customer testimonial can be a key asset in building a marketing campaign that will help you build relationships with potential consumers. If one positive review could help reach a handful of new customers, imagine how many customer testimonials could help your business. Having hundreds of loyal shoppers promote your business, is the ultimate display of consumer confidence. Winning a Readers Choice Award offers your business that visibility.
On Monday, January 11, 2016, voting will begin for the the 21st Annual Wicked Local Readers Choice Awards. The awards are an opportunity to show your community that your business is considered one of the best in the area, and allows your biggest fans to show their support. You can encourage voters to complete a ballot online or in participating print publications. Throughout the spring, we tally the votes and in June, the winners are announced.
Over the next few weeks, promote to your customers about how they can vote for the Readers Choice Awards and let them know what their vote means for your business. Have the ballots from your local newspaper available at the front of your store and share links to the ballot website that encourage consumers to vote for your business. Last year, over 450,000 votes were cast by customers who took the time to help vote and promote their favorite businesses. If your customers don’t know that voting is taking place, they won’t be able to show their support.
When the winners are announced, your business will be eligible to receive a Wicked Local Readers Choice certificate that you can hang in your store. We will also provide you with a digital image that you can use in your marketing materials for 2016. This way, your supporters won’t have to see the certificate on your wall to see that their vote counted, they could see it through a printed ad, a post on social media, or with a message in an email marketing campaign.
The Readers Choice awards not only expose your business to a wider audience, they also act as a way for you to create engagement and excitement with your loyal customers. You can remind them to vote by organizing in-store promotions or send an email blast with the link to vote. You can reward customers who vote for your business with a limited time sale or item. Creating a buzz about your business is a great way for you to remind your fans about what you offer them during the year.
A single customer testimonial can make some noise, but hundreds of customers rallying around your business shows a strong relationship with your community. As a Readers Choice winner, you can promote that win and use the support of your voters to reach and engage with a brand new audience. Start campaigning for your business today!
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.