Testimonial Tuesday: Using Direct Mail for Direct Results

Posted by Nick Pizzolato on Tue, Jan 26, 2016 @ 12:10 PM

Testimonial Tuesday: Using Direct Mail for Direct Results | Wicked Local Media Solutions

Direct solutions offer creative ways for your company to communicate with potential consumers. It can be a simple postcard with your business’s contact information or a pamphlet that includes coupons to bring customers customers into your business. It’s a promotional material that inspires the recipient to interact with it.

Recently, Wicked Local Media Solutions worked with Zarella Dentistry to help them expand their customer base using a direct mail marketing strategy. In a postcard sized mailing, Zarella Dentistry shared a map to their business, a photo of their staff, a list of the services they provide, and contact information. Because direct mail solutions offer a high rate of consumer engagement, the campaign was successful and Zarella Dentistry was able to grow their business.

Testimonial Tuesday: Using Direct Mail for Direct Results | Wicked Local Media Solutions

How successful? Well, in a testimonial statement they told us, “Zarella Dentistry has had a huge influx of new patients in the past 8 months from our postcard outreach. The postcards have accounted for almost half of our new patients.”

People still look forward to receiving mail. While most correspondance people read is digital, a majority of people continue to open the physical mail they receive. Direct mail advertising offers your business the opportunity to reach every home in a certain community with a message that is designed to be informative and engaging. Let a direct mail solutions help grow your business like it did with Zarrella Dentistry.

Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at


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