Customer testimonials can be a very important part of your marketing strategy, because they help your business build a connection with new customers. The Edelman Trust Barometer reports that 62% of customers believe that people like them are a credible source when choosing a product to purchase. A customer testimonial has the power to be this voice for you when communicating with local consumers.
Finding customers to write or talk about how much they appreciate your business can be tough. Some people have a hard time trying to find words that will best express their thoughts. Here are some questions you can ask to help them when they are writing the testimonial.
Once a customer has taken part in a testimonial, here are three examples of ways you can share it with your audience.
Sometimes sharing an entire customer testimonial isn’t possible because you have a limited amount of space. Create the most value for what you can share but giving the testimonial the proper context.
Social media can offer your customer testimonials an incredible reach. Use it as a tool to help grow your audience.
Testimonials can be used to help increase sales conversions and expand awareness for your business. Don’t be afraid to ask customers after their experience if they would be willing to say a few words about their shopping experience. Let their words and reviews inspire other shoppers to visit your business.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com. Testimonial Tuesday will be back next year! Happy New Year