The New Wicked Local: All About You

Posted by Nick Pizzolato on Tue, Jul 26, 2016 @ 10:49 AM

The New Wicked Local: All About You

This week, the way you experience the Wicked Local network of websites will change drastically. We are thrilled to announce that on Thursday, July 28th, all 160 of our Wicked Local community sites will be relaunched! Our sites will feature a brand new design that will improve user experience and provide advertisers with new and updated ad units that will offer stronger engagement with readers.

The sites will be fully updated and optimized to be viewed on mobile devices and desktop computers. The new design will feature faster load times, intuitive navigation and an enhanced experience for users. The new Wicked Local was designed to create the ultimate hyper-local news experience for all of our customers.

“One of the most appealing aspects of the new design is that it’s fully responsive across all devices, so the content will flow seamlessly and intelligently, for instance, from desktop to phone,” said Lisa Strattan, publisher of Wicked Local and GateHouse Media New England’s executive editor. “That’s a huge advantage for users and advertisers.”

Your local business will be able to share your marketing campaigns on Wicked Local and receive more accurate impressions and true consumer engagement. Here are some of the new advertiser benefits that will be accessible on all 160 of our Wicked Local sites.

  • Ad exposure to our entire digital audience:

Fully responsive solution that adapts to desktop, tablet, and mobile platforms means you reach the entire digital audience.

  • Better value for you:

Fewer, but more integrated and effective ad positions equals better results.

  • Broader audience:

Cleaner user experience will retain and increase audience.

The new Wicked Local design will offer all of our readers a more streamlined and faster user experience. With pages that will load faster our users will be able to quickly engage and share our content. Our ad units that will be larger, offer multimedia capabilities, and will be able to capture the attention of consumers as they search and read stories. Our commitment to our local communities has never wavered. Our new sites are focused on creating the best user and advertiser experience possible. Wicked Local has created a product that is all about you!

Advertise on the new Wicked Local

Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at

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