Every year, there are new developments in marketing that become popular and difficult to ignore. In 2016, the use of augmented reality became relevant when Pokemon Go was introduced. While the app became less popular, it created a new marketing opportunity for businesses to engage with consumers. Here are some of the most important marketing trends of 2017.
Live Streaming Video
As more consumers connect to the internet through mobile devices, there is a growing desire to share and connect with people. Live streaming video, which was introduced to the masses last year with Facebook Live and Periscope, continued to grow in 2017. Large brands used it as a way to engage with consumers. News organizations brought social media followers to events as they were happening. Streaming video was and will continue to be a part of everyone’s marketing strategy.
Demographic Data Collection
As our lives and habits become increasingly more digital, more consumer information becomes available to use to measure demographics. Big Data Analysis is the act of taking customer information and statistics and using them to find consumer patterns. This detailed analysis helps your business build a more accurate demographic targeting strategy.
Creating Original Content
Small businesses celebrated creativity in 2017. According to Animoto, 60% of small businesses spent more money this year on video marketing than previous years. It’s not just video creation, businesses have focused on building relationship with consumers through images, infographics, and blog posts too.
In 2018, we will see new trends emerge, but it’s also a safe assumption that these top trends will continue to be in play next year as well. Live Streaming video, big data analysis, and content creation are only going to continue to grow in the day-to-day operations of all businesses.
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