Throughout the year, we’ve suggested that it’s good practice to take note of what marketing strategies and promotions have worked for you during the year. Now that 2015 is almost over, it’s a great time to look back over your ledger and review the most profitable advertising campaigns your business ran. Try to create a calendar for the next 365 days that will build off your previous successes and your failures.
When you review your notes from this year, don’t plan to just copy your best sales weekend. Use that success as your base and try to make a promotion or deal seem fresh and new. How can you engage with a bigger audience than you did last year? Also, don’t give up on the good ideas you had that weren’t as successful. See if you can think of ways to repackage them and make them more engaging to consumers.
At Wicked Local Media Solutions, we’re taking an end of the year inventory as well. Personally, I’m looking at our blog posts that received the best and worst responses this year. I want to learn about the type of content that meant the most to you, our audience. What are the posts that offered the most helpful information? Here are the ten most popular blogs from Wicked Local Media Solutions blogs in 2015.
As you can see, blogs that featured news or insight about the Wicked Local Readers Choice awards received a lot of love this year. We also saw that business owners wanted to learn more about making videos with their phones, the best ways to create a stronger email marketing campaign, and wanted to learn why print media is still a great way to advertise their business.
What did I learn from our most popular posts? That our readers love reading about supporting small businesses. Which, of course, is the reason we’re here. We want to support your business and the entire community business culture. There is no stronger element in our local and national economy than your small business. Our goal is to make your business the go to destination in your community for 2016.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.