One of the best ways to inspire customers to support your business is by finding ways to connect with them personally. Your campaign should be designed to create relationships and memories with your fans, and make them feel a part of your store’s community.
Here are three strategies for you to bolster your relationship with customers.
Focus on Popular Problems and Solutions
As a local business, people turn to you as a specialist in your field. A consumer may think that their question is unique, and they are impressed when you are able answer it quickly. The truth is, you’ve probably heard that question (and others) multiple times. By being visible with your answers, you are showing your expertise and responsiveness.
When you are promoting your business during the Readers Choice Awards try to find ways to remind consumers of your knowledge. Post social media messages that list the top five questions customers have had for you. You could even answer the questions through a video you can post on your web page.
Make it Personal
Customers realize it can be difficult to identify and thank each individual customer. So when you find ways to personalize your message to customers, they appreciate it. One simple way to do that is when you send an email marketing campaign include the recipient's name in the subject line or greeting.
If you have integrated ecommerce solutions into your digital business platform, send out an email thanking customers for their most recent purchase. Invite them to contact you if they have any questions, and remind them to vote in the Readers Choice Awards.
If your business has a text message alert system, send customers a message with a link to the ballot and ask them to vote.
Don’t be Afraid to Ask
Most of the time consumers are asking you and your staff questions, but very rarely do you reach out to them asking for their help. They’ll appreciate that you are turning to them as a sign of trust and respect. They will want to help you because of the relationship you’ve built with them. Ask your customers to support you in your quest for the Readers Choice title. They’ll respond because you’ve created a positive relationship with them.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.